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When most people hear the term visual content marketing, they automatically think of product or explainer videos. Now, those are certainly great examples, but there are several other ways to market your content visually, and in fact, it’s best to diversify your methods. You want customers to remain interested in your brand, and to anticipate your next creative piece. Here are some familiar, and perhaps some not so familiar ways to add visuals to your content marketing arsenal.
Effective content is an essential part of any online marketing strategy. We’ve tracked down 20 powerful SlideShare PowerPoint presentations that cover this topic in detail.
Face it-not everyone that visits your website is interested in thoroughly reading your 2000 word articles. In fact, most people don’t actually read them, but they instead skim through and pick up bits and pieces of key information. This is done for either one of two reasons, one being that the reader just doesn’t have time. The other, and more common reason, is that their attention span just won’t allow them to. When you’re dealing with the latter, it’s important to be able to deliver content in a direct manner, and this means keeping it short and sweet. Here are a few ways you can do that without sacrificing creativity.
Video marketing is effective, regardless as to what type of business you operate. Both animated pieces and live action productions attract views and interest, and the type of video you produce varies according to your company, and the message you want to deliver. Let’s look at some video marketing examples across several facets of business to get an idea of how you can implement this into your marketing strategy.