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content marketing backlinks

content marketing backlinks

 

When search engines provide their results for searches, websites are listed according to the quality of the content they provide. To improve a site’s ranking, it will need to have high quality backlinks. The more high quality backlinks a site has, the more important it looks to search engines, thus earning it a high ranking on a search engine results page. The goal is to have the site appear as a primary search result. And even though there are many methods used to build high quality links, content marketing has proven itself to be the most effective. Let’s take a look at how to get high quality backlinks through content marketing.

 

Step 1: Understand What Google Wants from Your Content

 

To earn high quality backlinks through content marketing, you first need to understand what Google wants. Google is the number one search engine, so you need to be creating content that is centered around the search engine’s preferences. Google knows that there is always more information out there about any topic that is being searched, and it also understands that the key to meeting searchers’ needs is to deliver relevant content, cutting out any fluff. With this in mind, to build links without getting penalized, you will need to ensure your content is well-organized and that the sites linking to yours are relevant to the content being provided.

 

Step 2: Create Content that is Similar to Content Receiving High Rankings

 

If your topic is content copyrighting, then you need to perform a Google search for “content copyrighting.” Now, take notes from the content that has high rankings and develop ways in which you can provide even better content. Next, create an outline for your content and continue the content development process. Keep in mind that in order to provide better, more in-depth content, you will likely need to produce long-form content on the topic being discussed. Long-form content not only helps to ensure that your content is extremely informative but also that you are in a better position to get recognized by Google and other search engines. According to SerpIQ, the content exceeding 2,450 words in length had the best search engine rankings.

 

Step 3: Don’t Forget about the Value of Infographics

 

Creating engaging content has always involved the use of good visuals, including infographics. And while infographics most definitely improve the engagement of content, they also tend to earn high quality backlinks. According to HubSpot, content pieces including infographics are shared three times more than other types of content. Why is this? Well, studies have shown that readers pay very close attention to images that contain information. In fact, Search Engine Journal states that an infographic, when compared to a text article, is 30 times more likely to be read.

What you need to be asking yourself is “what elements do successful infographics have?” Let’s look at three of these elements.

  • Well-researched statistics: An infographic that attracts and keeps a reader’s attention will present well-researched information. Interesting statistics are a must.
  • Amazing design: The design of the infographic should be very appealing and should have a professional appearance. It should be easy to skim over and not appear cluttered. If too much information is provided in a small space, this will deter a reader’s attention.
  • Promotion and outreach: A viral infographic needs good promotion across a variety of social media platforms.

Step 4: Take Advantage of Newsjacking

 

There is never a better time to create linkable content than when a popular news story is being searched on the Internet. By putting your own spin on a news story, you can easily inject your brand into a conversation. And when you do this, you are sure to receive high quality backlinks. What you need to remember, however, is that you need to ensure the facts of the story are being presented and that your opinion is not overtaking the content you are distributing. You want your content to attract the attention of your readers but you don’t want it to give your brand a bad reputation.

 

Step 5: Use Collaborative Content to Earn Links

 

To understand how collaborative content can earn your site high quality links, you first need to understand what collaborative content is. According to Eric Enge with StoneTemple.com, “when two complimentary brands create content together, also known as collaborative content, the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together.” Collaborative content is so powerful because it gives each party access to one another’s audience(s). Essentially, it expands your audience and increases your chances of acquiring high quality backlinks. And not only does it increase your ability to earn backlinks, but it also helps save time and resources because you will have two or more parties involved in the creation and promotion of the content.

 

Step 6: Focus on Quality and not Quantity

 

Many websites focus on producing a certain number of postings on a regular basis, thinking that the more content they produce and share, the better their chances of earning backlinks. What they fail to realize, though, is that regardless of the number of pieces of content they produce, if the content is not engaging, it is not going to attract the attention of readers. This is why it is so important to focus on quality rather than quantity. If you go from producing five blog postings a week to only two, yet the two provide more in-depth content that attracts the attention of readers, then this will lead to the site’s ability to earn more high quality backlinks.

 

The Takeaway

 

Remember, earning high quality backlinks is key to earning high search engine rankings, but you must go about it in the right way. This starts with understanding what Google wants, followed then by creating engaging content that meets the reader’s needs and provides in-depth, interesting content that the reader will feel compelled to share.

infographics and backlinks

infographics and backlinks

 

When it comes to content marketing, there is no denying that the use of infographics is revolutionizing the online world. In fact, an infographic is 30 times more likely to grab and hold the attention of readers than content that is purely textual. And did you know that people retain 80 percent of what they see and only 20 percent of what they read? This means that information delivered in a visual format, like an infographic, is much more likely to be retained than information received through the reading of an article. If you perform any type of search relevant to today’s best content marketing methods, you are going to come across recommendations for the use of infographics. Why is this? Because infographics are highly preferred by readers and are paving the way for content marketing success. For now, we are going to examine several examples proving that infographics should be incorporated into any content marketing strategy.

 

U.S. Health Care vs. The World

 

This infographic was created to shed light on the differences found in various world health systems. The infographic dived so deep into the topic that it showed how health care in the United States compared with that found in 16 other countries across the globe. Data used in the infographic was simple to obtain as it was abstracted from the World Health Statistics 2013 report. Because of its great design and use of precise details, the infographic went viral and was featured on many major platforms, including The AtlanticEntrepreneur, and PLOS.com. Notice the use of bright colors throughout almost the entirety of the infographic; this attracts readers and keeps their attention. The summary at the bottom of the infographic also makes it more appealing by outlining its key information.

 

The Cost of College Around the World

 

We are happy to say that this infographic was one of our most successful. In fact, when you type “cost of college around the world” or “cost of college in the world,” etc. CNBC article comes up as “featured snippet.” Although it might not be a direct link to the site that created the infographic, it gives them “secondary visibility” through the CNBC link. CNBC also showed snippets of the infographic in their article titled Slash Your Student Debt by Earning Your Degree Abroad. Any time an infographic is linked to through CNBC, you can rest assured it is going to be viewed by an extremely large audience.

 

Before moving on to three more infographics that prove the visual content advantages within content marketing agendas, let’s take a quick look at link building and how the infographics mentioned here are earning such high-quality links.

 

Link building is paramount in capturing the attention of major search engines. The higher the number of quality backlinks you can obtain for your content, the higher the ranking it will receive on search engine results pages. And while link building can be achieved through guest posting, it has become apparent that the more creatively information is presented to readers, the better its conversion rate will be. And the better the conversion rate, the more likely the content is to be shared and linked back to; this brings us to infographics.

 

Infographics provide content producers with a way to present information in a convenient, visually-appealing manner that is different from their competitors. The more creative an infographic, the better. Just remember, the primary element to focus on is organization. You don’t want an infographic to be cluttered and difficult to navigate and read.

 

In addition to acquiring high quality backlinks simply because of their visual appeal, infographics can be submitted to infographic galleries and acquire backlinks this way. More so, you can pitch infographics to sites that have already published relevant content. For example, if you have an awesome infographic on the topic of baby stroller safety, you should pitch the infographic to authoritative sites that feature information related to raising children.

 

Best Careers for Introverts and Extroverts

 

Created for Career Assessment Site, this infographic presented in-depth information in a very professional manner. All information was pleasantly laid out within the infographic according to short sections, and the use of bland coloring actually helped improve its overall professional appearance. Thanks to the distinguished creativity used in the infographic and the depth of information it provided, CNBCBusinessInsider, and Inc.com all three featured it on their site. And while Inc.com did not actually publish the infographic on its site, it did link to it, which provided a high quality backlink for Career Assessment Site.

 

Is an MBA Worth It?

 

This is another extremely long infographic. Studies are showing, however, that the more content, the better. In regards to textual articles, long-form content is proving to be more engaging than shorter forms. In fact, studies say articles exceeding 4,000 words are receiving better search rankings than their shorter-form counterparts. We think the same applies to infographics. To earn high quality backlinks, you need to present information that is valuable and keeps the attention of readers for an extended period of time. There is no better way to do this than by presenting them with data and information via a long infographic. This infographic did so well that it earned backlinks from BusinessInsiderPoets and Quants, and Inc.com.

 

Let’s Take a Ride: 5 Largest US Public Transit Systems

 

Created for the University of North Carolina, this infographic delivered a visual presentation of information that was related to the degree program being promoted, the mpa degree. Not realizing how effective infographics are in receiving backlinks, it surprised UNC when the promotion of their degree program was featured on Washington Post and Clean Technica. This, of course, earned UNC high quality backlinks. It was a major marketing success victory for the university. and its mpa degree program.

 

We will let you guess what the answer to the question “should you use infographics to build high quality backlinks?” is.

 

The Science of Nuclear Fear

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November 6, 2017
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nuclear fear featured

Most of us weren’t around when President John F. Kennedy and Russian leader Nikita Khrushchev brought the world to the brink of nuclear war in the Cuban Missile Crisis. But for those who were, today’s level of anxiety over the possibility of nuclear war must feel terribly familiar. While observers and geopolitical experts may be split on whether it’s reasonable to fear nuclear war with North Korea, for most of us today, the threat of war has us on edge. In this infographic, we explore what that fear looks like, whether it’s an understandable fear and what to do if the unthinkable were to happen. Did you know there’s literally a rule of thumb when trying to escape a nuclear attack?

 

Science of Nuclear Fear

leveraging infographics post images-04

Infogaphics

 

Before the online bandwidth explosion made video the ubiquitous king of social media and website content, infographics reigned supreme as the most engaging, shareable, and potentially viral format of content marketing. At one point, infographics were three times as likely to be liked and shared than any other form of content. The landscape of online content is and all always will be an ever-evolving, so infographics may not be quite as explosively viral as they were in the early 2010s.

 

For a prolonged stretch, though, infographics made a profound impact on the way we view content and what the possibilities and expectations are for how fast and how much we can learn through visuals.

We learn more readily

It makes sense that visuals can be so much more effective for mass communication than words alone in today’s culture. So many communities both geographic and online feature broadly ranging disparities in education level, language, and dialects, so pictorial data can transcend communication the way it did thousands of years ago in cave drawings.

 

Whether the hurdle to copy-only articles is one of clarity or simply boredom, we are 3,000% more likely to read an infographic than a text-only article. It isn’t enough to acknowledge that infographics are more palatable to the human eye than a text-only article, it’s absolutely critical to any communication endeavor to recognize that strong visuals are an expectation for more learners than ever before.

We learn amid more information

One thing that has changed drastically in the last several decades is the sheer amount of information we are bombarded with. One study showed that approximately thirty years ago, the average person came across the equivalent of 40 newspapers worth of information every day. That may seem like a lot (especially if you’re old enough to remember what a newspaper is). But just two decades later, that number had more than quadrupled to 174 newspapers worth of data.

 

In that context, our brains have to choose what information to focus on, a decision that is more competitive than it has ever been. And eye-tracking studies reveal that relevant, informative images attract our attention much more than text alone or images that are considered generic, such as stock imagery.

We learn more permanently

So in that flood of information, more than our brains can possibly absorb or retain, information that is organized well and designed according to the way our brains learn in this age takes on unparalleled value both for us as readers and businesses hoping to make even a remotely lasting mark on customers or employees.

 

The good news is that the form information takes dramatically impacts how much of that information a reader retains. Studies have shown that when data is presented in purely verbal form, audiences are able to remember just 10% of that information after three days. However, when an informative picture or graphic accompanies that information, audiences were able to retain 65% of the information presented.

 

So, in this age where potential audiences are drowning in data, the advent of the infographic has been a game changer. It tells readers exactly where to look and presents the data in a way that is easy to process and to remember. We as marketers could bemoan the fact that, of the audiences who do choose to read our text, only 1 in 10 bits of information will stick—or we can celebrate in knowing we have a way to increase that retention more than 6 times over.

 

Infographics may not be the most-shared form of internet content anymore, but we should never lose sight of the fact that they are among the most attractive, most informative, and most memorable ways to package important information in an age of data-overload.

Poor Internal Communication

Poor Internal Communication

“The single biggest problem in communication is the illusion that it has taken place.”

                                                                                                                         – George Bernard Shaw

 

Poor internal communication has considerable negative impact on the workplace, yet we so often fail to recognize it simply because of the pervasive problem so eloquently stated by George Bernard Shaw: we fail to communicate because we assume we’ve already done it. In perhaps no other setting is communication more taken for granted than it is in the workplace.

 

Workplace communication problems manifest in all kinds of disastrous ways: insufficient training, lack of job definition, ignorance about company outlook, and distrust, the cancer of any company’s health. So how can you tell when poor internal communication is plaguing your company? Here are five ways it is sure to show up.

1. It isn’t your shining strength

This may seem obvious, but if communication isn’t one of the things your company does best, it is probably one of your biggest problems. Put another way, keeping up communication within your company is like maintaining good sanitary practices at a restaurant—anything less than stellar can and will lead to big problems.

 

The truth behind this is that good communication doesn’t just happen automatically. Miscommunication, gossip, complaining, and passive-aggressive silence . . . those are the things that crop up on their own. Strong corporate communication requires constant intention and attention. When the evidence of bad communication becomes impossible to ignore, it usually comes in the form of a colossal mistake, a toxic culture, and/or the loss of one or more of your best employees or managers.

 

Action point: make an effort to improve your internal communications beyond just a few subtle tweaks. Don’t just make it better, make it outstanding.

2. Redundancies

Are you finding instances of multiple people completing identical tasks unnecessarily? Maybe you find the same few reminders being repeated meeting after meeting or constantly having to go back and fix the same mistakes again and again.

 

The easy excuse is to blame the employees “responsible” for either not knowing a job had already been done or not knowing how to do things correctly. But this problem is more frequently the product of poorly communicating procedures, roles, and best practices as well as not listening or watching for clues that better training or procedure changes need to take place.

 

Action point: if you’ve said the same thing 10 million times to no effect, or the same tasks continually get repeated, think of how you can dramatically change the way best practices get taught or progress gets reported.

3. Silos

Everyone in IT is completely insulated from everyone in accounting who is completely insulated from everyone in sales who is completely insulated from . . . the cycle goes on and on. Communication may be great within each department while being nonexistent beyond those groups.

 

Many factors contribute in complicated fashion to a silo mentality, but a central theme among them all is the challenge of communication. If every department has a strong understanding of what the others do, what their strengths are, what they do to contribute to the success of the company, and what they need from other departments to truly thrive, every individual component of the organization will feel less like an isolated unit and more like an integral part of the team.

 

Action point: try creating an illustrated workflow chart, report, or animation that effectively portrays how each department contributes to workplace success.

4. Employee gossip

Scholarly research indicates that gossip comprises 14% of conversation during workplace breaks and that it leads to workplace cynicism. Gossip may seem like an inevitable reality because people are always going to talk. But a lot of workplace gossip fills the void left by communication failures in the corporate culture.

 

When the corporate mission is effectively and genuinely communicated, when successes are properly accredited and stumbles fairly acknowledged and understood, there is far less for employees to explain with conspiracy theories and speculation. But when the only top-down public discourse is blustery spin or ho-hum corporate announcements, or even silence, employees will do their own communication, and it won’t be pretty.

 

Action point: Make your communication vibrant, interesting, engaging, and worth sharing. If you can’t say it with excitement, it might not be worth saying. And if you have nothing exciting to say, the problems go well beyond communication.

5. Customer complaints

Complaints in general can often be traced to something not being communicated properly—some deficiency hasn’t been addressed or some key mission point hasn’t sufficiently been taught. Keep in mind that almost all of your team members want to do a good job, succeed, and help others do the same. So most things that go wrong could be remedied with better communication—in one direction or another.

 

This could be a problem of poor communication, training, or listening from the corporate side. If customers aren’t satisfied, be attentive to signs of feedback you may have been ignoring.

 

Action point: Imagine the satisfaction of your typical customer as a story. Do you tell that story regularly? Does everyone at the company know that story backward and forward? If that is communicated well, consistently, and creatively, the most important part of your business will be front of mind for your whole team.

 

Here’s an overall, across-the-board suggestion for improving internal communication: step up beyond the conventional means and incorporate the tactics that make outbound communication successful. Visual communications such as infographics, whiteboard animations, and explainer videos have been well established for communicating to customers—your team is no less important than your clientele, and communication is essential for training, morale, mission-casting, and more.

image Credit.

Moving Out: Sustaining Life On Another Planet

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May 9, 2017
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The issues of pollution and global warming have a lot of people concerned about Earth. Will the planet even be inhabitable by the next century? What would humans do if sea levels continued to rise, animals kept going extinct and the air became more and more toxic? Many people, including scientists, point to the stars. NASA and other space agencies around the globe put a lot of time and effort into searching for Earth-like planets throughout the galaxy. They also work on technology that may one day be able to produce an artificial atmosphere so that an uninhabitable planet, like our close friend Mars, could become a new colony for humans. But what exactly would we need in order to move from Mother Earth and settle down on another planet?

 

It isn’t entirely unreasonable to think that humans could one day live on a different planet like Earth. In fact, scientists have already discovered a near clone of Earth far, far away. 8.2 quadrillion miles, to be exact, meaning it would take humans 26 million years to even reach it. The planet was named Kepler 452b, and it’s been confirmed that the planet has the same makeup as Earth, including an oxygen-rich atmosphere and a molten core. The main problem is that we would need light-speed travel to get there, and the scientific jury is still out on if that could ever be possible.

 

Many astronomers point to our red neighbor, Mars, which is actually quite dangerous as it is, considering it has no magnetosphere to protect from the sun’s radiation and no oxygen in its atmosphere. Some scientists believe Mars is hiding frozen, fresh water deep beneath its surface, but more excavation would be necessary. In fact, a lot of things would have to happen to make Mars livable, including: a new atmosphere or constant oxygen tanks/tents for humans, decontaminated soil rich with nutrients from Earth, suits made from radiation protection fabric and pressurized habitats with individual heating sources.

 

The desire for exploration propels mankind into space, but unfortunately so does the fear of extinction. Earth will not last forever, whether it is destroyed by its own inhabitants or by time itself. The search for inhabitable planets and new, life-sustaining technology may become necessary for the continuation of the human race.

 

Click image to see a larger version.

sustaining life on another planet

storing fruits and veggies hero

We’re all told that adding more fresh fruits and vegetables to our diets can help us lead healthier, disease-free lives. But nothing is worse than looking in the fridge or pantry days after grocery shopping and finding rotten fruits, moldy vegetables and — worst of all — a ton of money down the drain.

 

The fact is there is a science to storing fruits and vegetables. Each one has its own unique needs when it comes to factors like water, sunlight and containment. The spectrum is wide, too.
Cucumbers, for example, should be stored in the fridge with a damp cloth wrapped around them while potatoes can last weeks in a cool, dry, dark pantry.

 

There are some foods that should never be wet when storing, like strawberries, which can easily grow mold. However, keeping celery stalks cut and in water preserves them for a longer period of time.

 

Tomatoes, bananas, oranges and plums can be left out on a counter at room temperature. But leave out cherries and you’ll be tossing a bunch of squishy globs of mold in a few days’ time. Even herbs have different storing needs, depending on the type. Leafy herbs like mint, parsley and basil should be kept in a damp paper towel in the fridge. Woody herbs like thyme, lavender and oregano should stay in separate sealed containers to maintain their aromas.

 

It’s no secret that Americans are notorious for wasting food. Some estimates say almost half of the food grown, processed and transported in the U.S. goes to waste. When you store your fruits and vegetables correctly, not only are you saving yourself some green, but you’re helping the planet stay a little greener, too.

 

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Storing Fruits and Veggies

How Healthy Are We?

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May 1, 2017
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Healthcare is quite the hot button issue in the U.S. these days. There is a lot of talk about reforming the health insurance industry, affordable insurance rates and what the overall healthcare system in America should look like. At the heart of all the legal back-and-forth is a question that not many people ask: just how healthy (or unhealthy) are Americans? When thinking about healthcare as general support for someone’s well-being, it’s important to know the facts about health statistics in the U.S.

 

Preventive care is a large part of why many Americans think healthcare is the most important issue facing us today. The more access someone has to regular checkups and early screenings, the more likely it is that they’ll lead healthier lives as they age. Preventing disease is much cheaper than treating it, and catching things like cancer early means longer life expectancy.

 

Viewing accessible, affordable healthcare as a way to prevent things like heart disease — America’s No. 1 killer — and cancer have the potential to change what type of care we think all citizens should have access to. The U.S. certainly isn’t the healthiest nation in the world, with almost 50% of adults suffering from a chronic illness; and many countries have higher life expectancy rates than we do. However, we all know knowledge is power, and statistics show that a lot of disease in the U.S. comes from preventable causes, like smoking, obesity and substance abuse.

 

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how healthy are we

Timeline: Hillary Clinton Vs. Donald Trump

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October 25, 2016
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Hillary Clinton and Donald Trump don’t seem to have much in common, if their life experience is any indication. Born just about a year apart, their lives took very different paths shortly thereafter. Explore the two candidates’ resumes on a side-by-side timeline so you can directly compare and contrast what each one has done.

Clinton Vs. Trump

nintendo-featured

Guess when Nintendo was founded. 1980? Wrong. Try 126 years ago. The company began as a playing card manufacturer, but thankfully things changed and Nintendo conquered the world of video games. Take a look at the timeline of Nintendo.

Nintendo Infographic

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