The position in which a particular website appears in a search engine query is referred to as a search ranking. The higher a website appears on a search engines results page (SERPs), the higher its search ranking. There are multiple factors that influence where a website will rank in search results, such as relevancy, age of site, and content quality among others. While there are factors that website owners may control, there are many others impacting search rankings that they have no control over. Many website owners will invest in search engine optimization (SEO) to ensure their website is receiving a top ranking and to increase their online visibility and build trust and credibility with online users.
To help you achieve high SERP results, it is of the utmost help to use an SEO ranking checker. You will also want to take advantage of tools that show you how to check keyword ranking in Google analytics. More so, Google Webmaster tools will prove valuable when trying to achieve higher search engine rankings. Unless you’re a content marketing guru, it’s highly recommended to leave your content marketing efforts, including those impacting your SERP rankings, in the hands of a content marketing agency that specializes in achieving high rankings. This type of agency will use strategic tactics, including link building, to improve your rankings on SERPs.