To measure website quality, a SEO data and software company, MOZ, developed a scoring metric called spam score. It is essentially a rating system that forecasts the probability of subdomain spam. Moz’s research team defines 17 spam flags that correspond to a certain spam indicator. This tool helps to determine if a subdomain of a backlink which points to a specific website is unnatural. In an attempt to push a website to the top of search engine results pages, a spam score is crucial to an effective SEO content marketing strategy as it helps to identify backlinks that may be hurting a company’s webpage rankings.
You should always keep a close eye on your domain spam score. You can use free spam score checkers online to help you with this. There are also a variety of resources that teach you how to reduce your spam score. You can also partner with an agency that specializes in content marketing. This type of agency will already have access to various analytics that track your spam score.
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