While most blog posts are 500 words or less, a long-form blog post has a word count exceeding 1,000. A long-form blog post is generally used when there is a great deal of information to relay. Ebooks, video courses, and interactive guides are often repurposed into long-form blog posts.
Blog posts using long-form content should provide readers with valuable, in-depth information and include pictures, infographics and other visuals when applicable. Using long-form content often demonstrates that a writer or group is willing to invest in their audience and is dedicated to working hard to ensure they go beyond just scratching the surface of a specific topic. When used strategically, long-form blog posts are known to produce immense SEO value and serve as a solid foundation for building an effective content marketing plan.