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explainer videos for startups

Whether you have a new business, or one that’s been around for a while, marketing and branding is a never ending job. You’ll always need to find the best ways to connect with customers, and convince them that your products and services will solve their problems. One of the most successful ways to do this is with explainer videos. We took the liberty of sourcing some pretty good ones for you to draw inspiration from. Here are the top videos that made the list.

The Power of Whiteboard Animation Videos

April 28, 2015

Whiteboard animations are the intersection of words and video, offering the best of both worlds: the detail and clarity of copy with the magnetism and power of video. Many businesses are finding whiteboard animations to be an incredibly effective, simple, and shareable way to market their brand and inform their customers. Still many in the marketing industry have yet to even explore it as an option—so together we’ll ask the questions, What is whiteboard animation and Do whiteboard animations really work?

When you want customers to know more than your sales slogan, an explainer video is a great way to highlight why your products or services are the best in the business. Whether you choose to relay this message in an informal, youthful tone, or a more sophisticated one, video has proven to be an effective way to gain brand awareness, increase revenue, and peak the interests of future prospects.

Infographics help to relay sophisticated or highly detailed messages in a simple, uncomplicated manner. They’re visually appealing, and often break down large amounts of information into bite- size, elementary chunks. While the graphic itself is a straightforward display, creating an infographic that is well researched and designed is another story. There’s a lot of effort that goes into these data-filled works of art, and it’s not all fun and games.
Aside from a creative design team, in order to construct a successful infographic, you need researchers and fact checkers to make sure the details are accurate. That process alone can take hours, yet it’s an essential part of the project. Weaving these facts together to create a coherent, interesting story is the job of the writer, another crucial person in the production line. And when it comes to the design, there is a lot to consider-from color palettes to fonts, it’s a very tedious job. All of these elements (and more) fuse together to make the stunning, entertaining, and educational pieces that you encounter online every day. So the next time you see an infographic design that grabs your attention and delivers a smooth, straightforward message, know that it took hours of relentless work to make the final cut and get it to your screen.
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