Our extensive glossary covers a long list of marketing terms. The easy-to-understand definitions make it simple to stay up to date on the latest digital marketing terminology.
Analytics are used to identify valuable patterns and information in recorded data.
Anchor text is the clickable text that appears on a web page. By clicking on it, the site visitor is directed to another web page; this web page may be an internal or external page.
A backlink directs a site visitor to another website. Backlinks are very valuable for SEO as they represent other websites’ votes of confidence.
A blog is a regularly-updated page on a website and is most often written in a relaxed style.
Bottom of the funnel is a marketing term used to discuss resources that are needed to influence and move a potential customer to the point of buying.
A bounce rate is a metric that calculates how many people visit a websites landing page and leave before visiting or interacting in any other way.
Your brand consists of many elements, including your visual identity and the processes you carry out to produce and sell products to your customers.
Branding is a marketing concept that aims to help brands attract and retain customers.
Brand awareness is the degree in which buyers recognize and identify with a particular brand when seeing or hearing the name of a product or service.
A call-to-action, most commonly referred to as a CTA, is a technique used in content marketing ads and campaigns to motivate or entice the viewers to take action.
Content creation consists of deciding on what direction you want your content take, organizing your strategy and then creating the actual content, which may include visuals like infographics or videos.
Content creation workflow is a plan of action or a set of tasks or tools used in order to deliver content in the most effective manner.
Content development involves a variety of tasks that are completed to meet a strategic content marketing goal.
A content management system (CMS) is a program used for organizing, creating, editing, and publishing digital content.
A content marketing strategy serves as the foundation for creating, sharing, publishing, and distributing content.
Content promotion strategies aim to ensure pieces of content reach the largest audience possible.
The conversion path is marketer’s interpretation or description of what a customer will experience when coming into contact with a brand up until making a purchase.
A conversion rate will give you an indication of how effective a particular marketing strategy is performing.
Cost per lead is a metric that marketers use to measure how cost effective their marketing strategies are in generating new leads.
Crowdsourced content weaves multiple perspectives and views together while enriching the experience of online users.
Customer loyalty is a customer’s devotion to a particular brand.
Custom studies propose a more personalized solution to meet unique goals and objectives and can help forecast new opportunities, trends impacting the market, as well as grave threats.
Customer studies, commonly referred to as consumer studies, are designed and performed to study individuals or groups and their behaviors. This can include mental, emotional, and behavioral responses in relation to a customer experience, as well.
Data dashboards are customizable tools that can assist in answering questions about the status or health of a business.
Data mining uses complex methods to sort through large amounts of data to find patterns.
A data sharing strategy is a tactic used in marketing to gain access to valuable data while building trust and loyalty with an audience.
Data visualization involves the use of visual elements to communicate information.
A decision tree is a decision-making tool that senior-level employees use to help make decisions.
Demographics are often used as a business-marketing tool help businesses reach their target audience.
A digital marketing strategy helps ensure that all of your digital marketing efforts are generating leads and increasing conversions.
A domain is essentially a business’s address on the internet. An easy-to-remember, relevant domain name can help establish business identity and improve search engine rankings.
Dynamic content is web content generated in response to a user’s behaviors, interests and preferences.
Ebook design consists of taking content and organizing it so that it becomes a powerful asset in your content marketing mix.
An editorial calendar is a tool used in content marketing to enhance content creation, organization, and consistency. .
Email newsletters are electronic letters that are sent via email to a select group of people. These newsletters are a valuable marketing and communication tool.
Engagement rate is a metric used in social media marketing to represent social content engagement.
Evergreen content is content that is considered to be lasting and sustainable. Marketers use evergreen content in their content marketing efforts to create content that provides long-term benefits.
The term high domain authority refers to a website and its ability to rank high in search engine results. The overall quality of a website will impact its domain authority.
Illustrations in advertising are used to communicate a brand’s message through the use of visuals.
An inbound link is a link that when clicked on from an external website directs the online user to your website.
Inbound marketing uses various content marketing methods to attract, engage and delight customers.
An infographic is a visual form of content used as a medium to represent and share information, knowledge, and data.
An infographic design agency employs a team of professionals who specialize in creating effective infographics.
Infographic design services are performed by a team of infographic designers who specialize in data visualization.
Infographic marketing consists of using infographics to market a brand’s message.
An infographic marketing strategy outlines how a business plans to reach its goals with the use of infographics.
Interactive content marketing is a form of marketing that requires active engagement and participation from the audience.
Keywords are the topic words used in online content to identify what a piece of content is about.
Lead nurturing is a process that focuses on listening and responding to buyers as they move through each stage of the sales funnel and buyer’s journey.
Lead quality is a term used in marketing that focuses on how likely a person will become a customer based on how well they match a company’s buyer persona.
Lifetime customer value (LCV) is a marketing metric that predicts the profitability of a relationship with a customer.
Optimal link placement improves the search engine rankings of a website by ensuring a site is easy to navigate.
While most blog posts are 500 words or less, a long-form blog post has a word count exceeding 1,000.
Metric based links are acquired through strategic analysis. It’s important to assess the value of a link before deciding to include it within your content.
Mid funnel is a marketing term used to discuss resources that are needed to build trust and confidence in a company’s product or services.
Outbound marketing is strictly focused on the promotion of products or services.
Personalized content is tailored to a target audience based on a specific set of criteria
A presentation design strategy outlines how the content and visuals within a presentation are going to be structured and delivered to an audience.
Commonly referred to a subset of graphic design, print design starts by composing text and images either digitally or on paper. The design is created in a manner with the end goal being to print it.
A report is an account of information and evidence that has been applied to a particular product or matter and is usually organized and presented to a specific audience for a sole purpose.
Search engine optimization, commonly referred to as SEO, involves using creative and technical elements to boost the search engine rankings of a webpage.
The position in which a particular website appears in a search engine query is referred to as a search ranking. The higher a website appears on a search engines results page, the higher the search ranking.
When a piece of content is deemed as shareable content, it means the audience has a high preference for sharing it because they find such value in the content’s message.
A blog post consisting of 1,000 words or less is usually considered a short-form blog post. Many short form blog posts are 250 words or less.
Social media ads are a form of advertisement used on social media networks that help brands reach their target audience.
A social media campaign is focused solely on sharing a marketing message across one or more social media platforms.
Social media marketing involves creating and sharing content on various social media networks in order to reach marketing and branding goals.
When used strategically, social optimization maximizes a brand’s ability to reach a large audience by using social media platforms as a catalyst.
To measure website quality, a SEO data and software company, MOZ, developed a scoring metric called spam score. It is essentially a rating system that forecasts the probability of subdomain spam.
Text-only content does not use imagery or visual content to share a message.
Top of the funnel is a marketing term used to discuss resources that are needed to attract consumers to a company’s product or services.
User-generated content is content created by various users on social media or other online platforms.
Video content marketing consists of using videos to increase brand awareness, enhance audience engagement, and build a favorable rapport with customers.
Visual communication is sharing information, thoughts and ideas by way of imagery, symbols, and other visual aids.
Visual content uses images or graphics to deliver valuable information in an engaging format.
A brand’s visual identity consists of the visual elements that are consistently used to communicate the spirit of the company’s values, personality and more.
Visual learning is a learning method through which knowledge is gained by viewing or utilizing charts, graphs, maps and diagrams.
Visual organization is the process of using charts or drawings to deliver data or to make a statement in a way that is organized and presentable.
Visual storytelling is a form of communication through the use of visual media.
Often referred to as animated doodling or video scribing, whiteboard animation videos feature animations that are sketched and recorded in sequence on a digital whiteboard.
3D animation typically comes in the form of an optical illusion in which viewers see drawings or still images as if they are looking at them in real life.
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