Our extensive glossary covers a long list of marketing terms. The easy-to-understand definitions make it simple to stay up-to-date on the latest digital marketing terminology.
Anchor text is the clickable text that appears on a web page. By clicking on it, the site visitor is directed to another web page; this web page may be an internal or external page.
A backlink directs a site visitor to another website. Backlinks are very valuable for SEO as they represent other websites’ votes of confidence.
A blog is a regularly-updated page on a website and is most often written in a relaxed style.
Content promotion strategies aim to ensure pieces of content reach the largest audience possible.
A content strategy is geared towards a defined audience, and the goal is to ultimately drive profitable customer action.
Custom studies propose a more personalized solution to meet unique goals and objectives and can help forecast new opportunities, trends impacting the market, as well as grave threats.
Customer studies, commonly referred to as consumer studies, are designed and performed to study individuals or groups and their behaviors. This can include mental, emotional, and behavioral responses in relation to a customer experience, as well.
A data sharing strategy is a tactic used in marketing to gain access to valuable data while building trust and loyalty with an audience.
A domain is essentially a business’s address on the internet. An easy-to-remember, relevant domain name can help establish business identity and improve search engine rankings.
Ebook design consists of taking content and organizing it so that it becomes a powerful asset in your content marketing mix.
Email newsletters are electronic letters that are sent via email to a select group of people. These newsletters are a valuable marketing and communication tool.
The term high domain authority refers to a website and its ability to rank high in search engine results. The overall quality of a website will impact its domain authority.
Illustrations in advertising are used to communicate a brand’s message through the use of visuals.
An infographic is a visual form of content used as a medium to represent and share information, knowledge, and data.
An infographic design agency employs a team of professionals who specialize in creating effective infographics.
Infographic design services are performed by a team of infographic designers who specialize in data visualization.
Infographic marketing consists of using infographics to market a brand’s message.
An infographic marketing strategy outlines how a business plans to reach its goals with the use of infographics.
Interactive content marketing is a form of marketing that requires active engagement and participation from the audience.
Lead quality is a term used in marketing that focuses on how likely a person will become a customer based on how well they match a company’s buyer persona.
Optimal link placement improves the search engine rankings of a website by ensuring a site is easy to navigate.
While most blog posts are 500 words or less, a long-form blog post has a word count exceeding 1,000.
Metric based links are acquired through strategic analysis. It’s important to assess the value of a link before deciding to include it within your content.
A presentation design strategy outlines how the content and visuals within a presentation are going to be structured and delivered to an audience.
Commonly referred to a subset of graphic design, print design starts by composing text and images either digitally or on paper. The design is created in a manner with the end goal being to print it.
A report is an account of information and evidence that has been applied to a particular product or matter and is usually organized and presented to a specific audience for a sole purpose.
Search engine optimization, commonly referred to as SEO, involves using creative and technical elements to boost the search engine rankings of a webpage.
The position in which a particular website appears in a search engine query is referred to as a search ranking. The higher a website appears on a search engines results page, the higher the search ranking.
When a piece of content is deemed as shareable content, it means the audience has a high preference for sharing it because they find such value in the content’s message.
A blog post consisting of 1,000 words or less is usually considered a short-form blog post. Many short form blog posts are 250 words or less.
A social media campaign is focused solely on sharing a marketing message across one or more social media platforms.
To measure website quality, a SEO data and software company, MOZ, developed a scoring metric called spam score. It is essentially a rating system that forecasts the probability of subdomain spam.
Video content marketing consists of using videos to increase brand awareness, enhance audience engagement, and build a favorable rapport with customers.
Visual content uses images or graphics to deliver valuable information in an engaging format.
Often referred to as animated doodling or video scribing, whiteboard animation videos feature animations that are sketched and recorded in sequence on a digital whiteboard.
Never underestimate the importance of visual content. Your visual marketing influences your
Infographic World Inc.
14 Bond Street, Suite 222
Great Neck, NY 11021