A conversion rate gives you an indication of how effective a particular marketing strategy is performing. The formula used in determining conversion rate identifies how many conversions took place and is often closely monitored in the world of marketing. When marketers make tweaks with the goal of improving conversion rates, this is called conversion rate optimization. Conversions are not necessarily always based on whether an actual visitor makes a purchase. Marketing campaigns vary in what customer behavior defines a conversion. For example, a customer who shares content like an infographic or becomes a newsletter subscriber may be considered a conversion in some marketing campaigns.
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