Visual organization is the process of using charts or drawings to deliver data or to make a statement in a way that is organized and presentable. The visual organization process is used in marketing based on the realization that images engage an audience and have the ability to create emotion. Visual organization allows organizations to present and deliver valuable data to a target audience in a well-crafted orderly way, such as through charts or infographics. Simple, easy-to-digest visuals are thought to be the best means of communication. It is very important to be with strategic with your visual organization as it directly impacts your visual identity.
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