An infographic is a visual form of content used as a medium to represent and share information, knowledge, and data. When an infographic is used correctly, it enhances the viewer’s cognition by presenting the information in a way that is quickly understood. Infographics make it simple to share a complex message in an easy-to-understand format. The most effective infographics use a variety of visuals that are engaging, striking, and unique. While attention-grabbing is an important element, the visuals must be presented in a way that helps viewers easily grasp what is being presented. Well-designed infographics have the ability to take a boring topic and turn it into a captivating experience.
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