An editorial calendar is a tool used in content marketing to enhance the organization and consistency of content creation. The calendar provides a timeline of content distribution plans through various channels, such as social media, blogs or newsletters. Most editorial calendars are monthly, quarterly, or yearly and are beneficial in helping marketing teams create and deliver content that is valuable and timely. Quality editorial calendars are detailed in describing what will happen and who will do it. It allows teams to plan ahead and successfully introduce new products or special offers at the ideal time. Much of the time, editorial calendars will outline the various keywords the content creators are to target within the content they create; this ensures targeted keywords are used within the content pieces and align with other marketing efforts.
Some businesses use more than one editorial calendar. They may use one for their blog, one for social media, and one for their website. However, if more than one is being used, it’s pertinent to ensure all calendars complements one another. Take for example you are creating content on your blog during the month of April about a specific feature of your product. Ideally, your content social media and website calendars for the month of April will also focus on the same feature you are promoting through your blog during April.
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