A blog post consisting of 1,000 words or less is usually considered a short-form blog post. Many short form blog posts are 250 words or less. Just because a blog post is short doesn’t necessarily mean it isn’t as equally effective as a longer post; this only applies, however, if the content is valuable to the reader. Short-form blog posts are more likely to be chosen over long-form when the writer is making a brief announcement or discussing a familiar topic or product with a specific audience. With ever-shrinking attention spans, this form of blogging is especially popular among bloggers who want to ensure a post is read from beginning to end. Creating a blog, whether it’s full of short-form or long-form blog content, is crucial to online content marketing. Ideally, your blog will include both short- and long-form blog posts.