User-generated content is content created by various users on social media or other online platforms. This form of content is considered a cheap and fast way to boost brand credibility. When used strategically, it helps companies expand their customer base. Marketers will use the content to drive revenue and celebrate dedicated fans, as well. In addition to an opportunity to increase brand awareness and engage customers, marketers often leverage giveaways and competitions as incentives for customers to submit content. Content created in any form of visual media, such as videos, pictures, infographics, testimonials, and blogs by fans, is considered user-generated.
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