A bounce rate is a metric that calculates how many people visit a websites landing page and leave before visiting or interacting in any other way. A “bounce” may happen for various reasons, such as a user clicking on a link that takes them to another website. Sometimes, a “bounce” occurs because the user simply enters a new URL and hits the enter key. Regardless of why a user bounces, knowing your bounce rates helps you understand how well your website is successfully engaging customers. To reduce your bounce rate, it’s important to create quality content that keeps your audience on your site. More so, this content should move your audience to follow a call to action.
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