Outbound marketing is strictly focused on the promotion of products or services. The goal of outbound marketing is to initiate a conversation or interaction with a customer. It is unlike inbound marketing — a marketing strategy that focuses on getting the customer to initiate the interaction or conversation. Outbound marketing often increases the likelihood of making contact with a wide audience in a short amount of time. There are various approaches to outbound marketing, such as television advertising and face-to-face contact. Paid media, such as social media advertising and paid emails, are examples of outbound marketing techniques, as well.
There are many marketing terms and phrases that can be confusing, including
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