An inbound link is a clickable link that directs a user to your website from an external site. The more inbound links a website receives, the higher search engine ranking it can secure. Inbound links are generally used as building blocks to achieve good search engine optimization. Inbound links aim to direct web users to a website where they can gain additional information or expertise advice on a particular subject or product.
Naturally, as people visit other websites and click on an inbound link to your website, you will see an increase in online traffic to your page. This helps establish authority in your industry. However, you don’t want just any site using inbound links to your site. You want sites that already have high domain authority. When sites with low domain authority link to your site, it hurts the credibility of your site in the eyes of search engines, thus leading to a lower domain authority for your own site.
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