Interactive content marketing is a form of marketing that requires active engagement and participation from the audience. When effectively designed and executed, the information gained from both the participant and the marketer is valuable. Marketers are able to determine more about a customer’s needs and desires while participants are informed about a product, service, or brand. While interactive marketing can be executed in a variety of ways, in order to be effective, the participant must feel like they have received value from the content along with a personalized experience.
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