Social media marketing involves creating and sharing content on various social media networks in order to reach content marketing and branding goals. Organizations use social media marketing strategies for a variety of purposes, such as to increase website traffic, create brand identity, improve communication, and to gain attention for a particular brand, product or service. Social media marketing will often focus on creating content that is tailored to a specific platform while being both engaging and worth sharing. Examples of social media marketing content include text, images, videos, infographics, and other engaging content that helps organizations connect with their audience.
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