Social optimization consists of enhancing content so that it performs well on social media platforms. is a digital marketing technique used for content marketing purposes. When used strategically, social optimization maximizes a brand’s ability to reach a large audience by using social media platforms as a catalyst. Social optimization not only increases a company’s online presence but assists in generating leads while boosting conversions. Facebook, blogs, Twitter and RSS feeds are all examples of social media networks that websites use to spread information. People use social media for various reasons and marketers take advantage of this use to create a strong online presence. Social optimization strategies often include using various forms of visual content to increase exposure and grab the attention of viewers. Such forms of content include everything from images, gifs, hashtags, infographics, and videos.