A decision tree is a decision-making tool that senior-level employees use to help make decisions. The decision tree can simplify the decision making process by showing routes by which various possible outcomes may be accomplished. Symbols, such as branches, nodes, letters, and forks are commonly used when creating a decision tree. As a helpful decision making tool, a decision tree should always include both action choices and different results or outcomes. Rather than all the results or outcomes being based on likelihood or facts, the tree will also include chance events or other uncontrollable circumstances. As a marketing professional, you can use decision trees to help you determine where to allocate your resources, such as toward blog posts, infographics, video marketing, or print design.
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