Marketers use analytics to identify valuable patterns and information in recorded data. Analytics help companies determine the efficiency and effectiveness of their operations. Much of the time, marketers use analytics to make predictions and to calculate conversion rates to determine how well their strategies are performing. The insights gained from analytics are valuable in helping companies determine where to make improvements and how they can best reach their goals. For example, if a brand publishes a whiteboard animation video and the analytics highlight a high conversion rate, this means the video content resonates well with the audience. As a result, the marketing team knows to create more whiteboard animations on the same and related topics to achieve an even higher ROI.
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