A website’s domain authority refers to how well it will rank on search engine results pages (SERPs). With a high domain authority, a website has a better chance of securing high rankings on SERPs. The overall quality of a website will impact its domain authority; this includes all aspects of the domain, including landing pages, blog posts, services pages, and more. All websites begin with a domain authority of 1. Over time, if the website manages to build high quality backlinks and provides valuable information to its visitors, then its domain authority will improve. The highest domain authority score possible is 100. Always creating valuable content is a key way to improve your domain authority and achieve high search engine rankings. You can do this through various content formats, including explainer videos, infographics, and more.
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