Lead nurturing is a process that focuses on listening and responding to buyers as they move through each stage of the sales funnel and buyer’s journey. The goal of a lead nurturing strategy is to provide relevant information using various tactics at each stage so that potential clients or leads ultimately turn into paying customers. Tactics often used to nurture leads include timely follow-ups and targeted content. One example of lead nurturing comes in the form of automated emails being sent to a lead in order to provide the right information at just the right time. The lead nurturing process is key to building relationships during the sales cycle.
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