A content creation workflow is a plan of action or a set of tasks or tools used in order to deliver content in the most effective manner. Good workflow is needed to stay on task, reach deadlines, and deliver high quality content. An organization’s content creation workflow ultimately decides how content is created, reviewed, approved and published. Without a workflow, projects often get delayed or stuck. When workflow is clearly defined, the creation of content is broken down into manageable tasks. To be successful, your content creation workflow should outline everyone involved and explain their responsibilities as well as what is expected of them.
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