Clients rely on us to create a memorable messaging while boosting sales success. See examples below of how we make this happen.
Video Marketing Services
Skyrocket your marketing performance across the entire funnel with a video marketing agency that will handle the full end-to-end process of strategy, creation, and implementation.
TRUSTED BY 100+ FORTUNE 500 COMPANIES
Video Marketing Services
Everywhere you look, new data is coming out around the power of video marketing, and with good reason. Implementing video marketing services into your digital marketing campaigns is a no-brainer way to GREATLY improve your results. Want better ad CTRs (click-through-rates)? Increased conversion rates? More time spent on page? Better SEO rankings? Improved open rates on emails? Answer yes to any or all of these questions, and the answer goes back to the same place; finding the right video marketing company.
IGW, among other things, is that video marketing company. We fuse together top of the line marketing strategy & expertise with world class visual content production, bringing our clients not just nice looking videos, but entire strategies and implementations on how to get the videos to produce RESULTS, which is all that matters at the end of the day. Anyone can build a video. Not everyone has 11+ years of experience piecing together game-plans that ensure that you're leveraging video marketing strategy to drive revenue growth for your company.
Our Video Marketing Services Can Help You
Increase Conversion Rates
Explainer videos have been shown to increase conversion rates on landing pages by up to 80%
Improve Ad Performance
Click-through-rates (CTRs), ad engagement, and overall ad performance have been proven to increase through the utilization of explainer video production
Simplify a Complex Story
Explainer videos can take complex details of a company, product or process and bring them to life in a visual manner that will educate your target viewer like no other content can
Improve SEO Rankings
Video is proven to help boost SEO rankings for pages due to increased time on page, lower bounce rates, and other positive factors influencing Google’s algorithm
80%
Adding a video on a landing page can increase conversions by 80%
INSIVIA.COM
Video Marketing Strategy
Video marketing is the perfect outlet to grab your customers’ attention. There’s no question that people want relevant, engaging, and entertaining content that’s easy to digest, and video marketing does precisely that. Whether it’s increasing click-through-rates (CTRs) on social media ads, increasing conversion rates on a landing page, improving open & response rates in an email marketing campaign, video marketing has been proven to increase marketing metric success across the funnel.
Aside from its obvious benefits of improving conversion rates and helping companies better market & sell their products, having a solid video marketing strategy in place will increase the credibility of your brand. Videos have the power to instill trust within your audience, helping to form the fundamental building blocks of a positive relationship with your consumer. Add a video marketing strategy to your marketing efforts and see just how influential it can be for your company!
Why Video Marketing Services Work
0
PERCENT87% of online marketers use video content (Outbrain).
OUTBRAIN
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PERCENTVideo marketers get 66% more qualified leads per year
ABERDEEN GROUP
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BILLIONOver half a billion people are watching Facebook videos a day
FORBES
0
PERCENTViewers retain 95% from watching a video.
FORBES
Case Studies
The anatomy of a great shipping program
infographic
The anatomy of a great shipping program
infographic
The anatomy of a great shipping program
infographic
The anatomy of a great shipping program
2018-01-09
The ROI of an MBA
2018-01-09
Best Careers For Introverts and Extroverts
promotion
Best Careers For Introverts and Extroverts
promotion
Best Careers For Introverts and Extroverts
2018-01-08
The Cost of College Around The World
promotion
The Cost of College Around The World
promotion
The Cost of College Around The World
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The Cost of College Around The World
2018-01-08
Video Marketing Services: Our Process
Our proven, repeatable 4-step Video Marketing Process will create game-changing strategies to leverage video marketing to help you accomplish your goals without destroying your marketing & communications budget.
Phase 1: Video Marketing Strategy
To get the best outcome requires a thorough strategy phase. This includes deep dives through the client, their competition, existing content, interview phone calls, and anything else we need to know to best understand the target goals, target customer/viewer, and the existing landscape. The deliverable is a strategy that takes the client from Point A (where they are presently) to Point B (where they want to be)
Phase 2: Marketing Videos
Strategy in hand, we build out marketing videos that can accomplish any goal a client needs, whether it be educating, persuading, selling, simplifying, etc. The IGW team handles the full end-to-end process of scriptwriting, storyboarding, voiceover, music, sound effects, & animating. No hand-holding required.
Phase 3: Video Marketing Launch Prep
Armed with a killer video marketing strategy & world class marketing videos, we make sure all of the needed pieces are in place before campaign launch. This includes shortened versions of the videos to be used in social media advertising ad set variations, thumbnails of the videos to be used on social media and other platforms, placement of the video on the website in a fully SEO optimized fashion, and anything else we can do to ensure the most impactful campaign possible.
Phase 4: Video Marketing Launch
Time to bring in those results. Ads that are being split test with videos are being monitored daily to see what tweaks we can make to drive more leads in. Landing pages containing videos are monitored through standard analytics (like Google Analytics) as well as CRO software (like Lucky Orange) to see what can be done on the page itself to increase the number of people viewing the video. Email sequences containing the videos are being checked for open and response rates to see what wording can be improved to get the numbers up. We live and breathe in the data every second of the day so we ensure that your video marketing campaign is bringing what you need; results.
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Contact us
Infographic World Inc.
369 Lexington Avenue Suite 3110
New York, NY 10017
Phone Number
1.800.621.6210
