Crowdsourced content is information gathered from a crowd or large pool of online communities to help complete a common business task or goal. Content generated through crowdsourcing is thought to be relevant, targeted and fresh. Crowdsourced content weaves multiple perspectives and views together while enriching the experience of online users. Crowdsourcing is a popular content marketing tool used to speed up content creation at a relatively low cost while delivering innovative insight and inspiration. Crowdsourced content may come from within an organization, however, marketers branch out to users, customers or industry experts to crowdsource their content, as well.
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