A blog is a regularly-updated page on a website and is most often written in a relaxed style. The posts displayed on a blog appear in a reverse chronological order as new information is added. Most blogs serve as a content marketing platform for a writer or group to share their thoughts and views. To promote reader engagement, many blogs allow readers to comment and have discussions with the writer and fellow readers. A blog may be updated daily, weekly, or monthly and is based on the blog owner’s agenda. Blogs are excellent tools to use to keep customers and clients informed while building a favorable rapport and trust with the audience. The posts made on a blog will come in the form of a video, whiteboard animation, explainer video, or in text format. Text format blogs are either a long-form blog post or a short-form blog post.