Illustrations in advertising are used to communicate a brand’s message through the use of visuals. With strategic planning, businesses can use illustrations to communicate with customers on a more personal level, and it gives them the opportunity to show the world a unique side of their business while informing, persuading, and influencing customers. Especially in presentations, their use can help keep an audience’s attention by taking a boring topic and making it more interesting. In addition, when an illustration is paired with data, the information is much more likely to be remembered. Illustrations in advertising are used as a strategic visual marketing strategy because they allow marketers to present a massive amount of information in a very easy-to-understand manner. Illustrations can be used within various marketing methods, including whiteboard animations, explainer videos, presentations, ebooks, infographics, and more.
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