In 2016, 37 percent of marketers stated visual marketing fueled their lead generating campaigns. Visual content is crucial to marketing because consumers only remember 10 percent of what they hear within three days after hearing it. When this information is paired with visual content, though, they remember 65 percent.
Did you know putting the term ‘video’ in the subject line of an email will increase open rates by 19 percent? Even more astonishing is that it will boost clickthrough rates by 65 percent.
All of these statistics outline the true value of visual content for lead generation. And with visual content being shared on social media three times more than other types of content, it’s clear to see visual content marketing should be at the core of any lead generation campaign.
Boost Your Campaign With These Types of Visual Content
Beamium is a premium platform that helps capture leads through online presentations. Head of Business Development at this company, Michael Steinberg, says content marketing (including visual content) generates three times more leads than traditional marketing and is 62 percent less expensive. So, not only does creating a campaign around visual content marketing prove effective in generating leads but it’s also cost-efficient.
There are many forms of visual content that can be used to generate leads. One of the most popular types is video. Megan O’Neil, with ANIMOTO, a company that specializes in video, published in an article that “4 times as many consumers would rather watch a video about a product than read about it.” An article on HubSpot points out that nearly 33 percent of all online activity involves watching video content.
Why are videos so effective at generating leads? For starters, it’s because they are engaging. Visual content tends to be much easier to digest than text-only content. It also takes less time to watch a video than read an article or blog posting that spells out the same information. Consumers are all about convenience and saving time, and they can achieve both of these goals when watching a video.
Videos that are strategically planned and produced have the ability to enhance lead generation efforts, especially when they are distributed to targeted audiences who have been carefully pinpointed. These audiences will have a unique appreciation for this form of visual content and their appreciation shows with the simple click of the play button. As the video progresses, so does the lead generation process.
Visual content, such as video, should always provide viewers with easy-to-see social media share buttons; this will further increase lead generation because those watching your video will share the content with their friends and family on social media who have similar interests.
Building Links and Generating Leads with Visual Content
The purpose of building links is to drive traffic and driving traffic means you are able to capture more leads. To create a solid link building campaign, you need to pair the links with visual content. More so, you need to make sure your visual content is unique. Sure, using stock images within blog postings can save time, but using an original and unique image is an excellent way to represent your specific niche and industry and is ideal for showing consumers you are different from your competitors.
In addition to images, you’ll want to create unique infographics for your site. Infographics have the ability to increase traffic to your site (which as we mentioned is vital to lead generation) by 12 percent. 42 percent of marketers agree that infographics are the most engaging form of visual content. Another notable aspect about infographics is that they are much more likely to be shared on social media than text-only postings. On Twitter, an infographic is 150 times more likely to be shared than a posting that includes no visual content.
No matter the type of visual content you use in your online marketing efforts, make sure images, infographics, and videos are easy to copy and paste. More importantly, you need to make sure you make it simple for other people to properly give you credit for your visual content. The goal is for other people to share your content using your original source link; this will drive more traffic back to your site and generate leads.
Are Memes Important for Generating Leads Through Content Marketing?
Memes can stimulate online growth and increase viewer engagement. Originally coined in 1976 by Richard Dawkins, the term meme is used to ” ascribe an idea the capacity to replicate itself into different meanings from person to person.” Nowadays, memes are most commonly thought of as images that are accompanied with humorous captions.
When memes gained popularity a few years ago, no one gave them a second thought in regards to marketing. As with most other types of visual content, though, memes are proving themselves to be extremely effective in capturing the attention of online viewers and generating leads. In fact, one of the most notable aspects of a meme is how easy it is to share. More so, a good meme doesn’t even have to have good marketing behind it; it will share itself amongt social media users due to its catchiness and relevancy.
It’s Time to Get Visual
Visual content marketing is here to stay. The exact way to use visual content to generate leads will depend on the various channels that you are already using as well as your targeted audience.