You probably already know that marketing comes in a variety of forms. But did you know it comes in thousands of forms? That’s right. Any and everything we see around us is content. Whether it be an ad on a billboard or a social media promotional post, content marketing takes place everywhere. The key to tapping into content marketing is to determine which type works best. According to several recent studies, the gold is found in visual marketing. By 2018, it is predicted that out of all communications, 84 percent of them will be visual. Also by this time, it is estimated that video content will account for 79 percent of all Internet traffic.
What is your business doing to take advantage of visual content marketing?
According to Inc., Facebook says that videos appearing in news feeds have increased by more than 350 percent. eMarketer reports that brands that include still images in their posts on Facebook have secured 87 percent of all engagements on the social media platform. Have you incorporated these forms of content into your marketing agenda? If you haven’t, it’s time to start.
It is also important to take a look at the value of infographics. These forms of content marketing are 30 times more likely to grab the attention of readers than content that is only textual. And when it comes to increasing brand awareness, businesses will benefit from infographics because people remember 80 percent of what they see, which is far better than what they remember when they read text only (20 percent).
2018 Visual Content Trends to be Aware Of
Ephemeral Visual Content is Going to Be Big
Ephemeral content consists of visuals that disappear after a predetermined period of time, usually about 24 hours. Millennials are all about ephemeral content and Instagram is doing quite well at pushing an ephemeral content feature. Are you using Instagram as part of your branding and promotional strategies? If not, you should be. Instagram enables you to connect with customers and learn what they like. You can even reach new audiences via this social media platform, especially through the use of hashtags.
Video Editing is Going to Go Away
As you can see from what we’ve already discussed, the value of a visual content strategy speaks for itself. And while during the past few years, visual content had to be edited to fit the content platform it was going to be uploaded on, today’s platforms are making it much easier for you to share your visual content marketing without having to edit its dimensions. Vertical visual content is going to be huge. It helps capture the full attention of those viewing it and provides a format that is much more authentic and natural than visual content that had to be edited for dimensional purposes.
Live Streaming is Really Going to Take Off
There are several platforms that are embracing the benefits of live streaming. From YouTube to Facebook and even Instagram (have we mentioned how awesome Instagram is for visual content?), live streaming is really catching on. Live streaming is beneficial from a business standpoint because you can easily upload live product tutorials and enjoy real-time engagement with your customers in regards to teaching them how to use whatever it is that you are selling.
Visual Discovery is Expected to Get a lot of Attention
Pinterest currently has a visual discovery feature, and it is expected that Facebook and Amazon are going to be working on something similar in the near future. Why is visual discovery so important? According to Social Media Week, “Pinterest wants to move forward and personalize the discover feature because they found out that customers expect the same great experience on their mobile device that they received in person at the store.” When using visual discovery, users can pull up a photo with items in it that they would like to purchase. For example, if they find a home decor picture on Pinterest that has a pillow in it that they are interested in, they can then click on the pillow and find out where they can purchase the pillow online. The visual discovery features works by using image recognition, which finds items in the pictures and allows users to click on them.
Visual content marketing is here to stay. Its different forms are expected to greatly increase in the near future, so the time is now for you to jump on the visual content bandwagon. Incorporate it today into your marketing agenda and you are sure to enjoy profitable results.