A backlink directs a site visitor to another website. Backlinks are valuable for SEO and content marketing, as they represent other websites’ votes of confidence.
Having a high number of backlinks from other sites can improve search engine rankings and online visibility. High quality backlinks that are relevant can help boost a company’s domain authority as well, which is one of Google’s most important ranking factors. Marketers should always strategically use backlink strategies to improve the rank and reputation of their websites.
You can use a variety of tools to improve your linking strategy, including a backlinks checker. Ahrefs is one of the big ones. You can also buy backlinks, but this strategy is highly frowned upon in the eyes of search engines. It is best to build backlinks naturally.
Check out our guide to SEO for tech companies if you haven’t already. Also, an agency that specializes in marketing outreach will have the knowledge and resources to build high-quality backlinks for your site.