Evergreen content is content that is considered to be lasting and sustainable. Unlike content that is no longer relevant after time passes, such as news articles or specific holiday content, evergreen content does not expire and proves of value on a long-term basis. Topics often considered evergreen are those such as parenting, weight loss, finances, and food. Common evergreen formats are those such as how to tutorials, lists, top tips, and product reviews. Creating evergreen content is a technique used to generate traffic and hold a top position in search engine rankings, thus increasing the effectiveness of your search engine optimization efforts. The most notable benefit of evergreen content is that it can generate traffic for years to come.
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