Metric based links are acquired through strategic analysis. It’s important to assess the value of a link before deciding to include it within your content. It’s also important to assess the value of a link when carrying out a link building strategy. To assess the value of a link and to determine whether it is worth pursuing, there are various metrics associated with a link that every marketer should consider, including page authority and domain authority. In content marketing, link metrics are used as part of a greater SEO marketing strategy. A company’s marketing strategy will often focus on metric based links to ensure the content is achieving maximum visibility, increased profitability, and optimal overall authority.