Anchor text is the clickable text that appears on a web page. By clicking on it, the site visitor is directed to an internal or external page. Introducing the text so that it appears in a different color than the surrounding text increases the likelihood that your audience will notice and click on the link. It is crucial that the words used as an anchor text be relevant to what the reader can expect to find if they click on its hyperlink. Anchor text plays a vital role in search engine rankings. This type of text should always appear natural and include valuable information that is easy to understand. In some instances, the anchor text includes a link that doesn’t navigate the reader away from the actual web page. Instead, by clicking on the anchor text, the reader is directed to another part on the same page, which provides a good user experience and makes it simple for the person to easily navigate to the information they are looking for.
There are many strategies for improving the performance of a company. As
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