Optimal link placement improves the search engine rankings of a website by ensuring a site is easy to navigate. The location of a link is vital because it influences both its visibility and performance. Effective link placement is critical to ensure a user can access information easily since visitors do not always enter a website at the home page. While there is a lot of dispute about the best link placement practices, it is equally important that there be multiple ways to navigate to the same page on a website. Viewers do not want to spend a lot of time searching for the information they want, so link placement should be a top priority for any website. Any time you are adding new content to your site, it should include at least one internal link. Just remember, the more links you have to different pages on your site, the more likely site visitors are to visit those pages. According to research, it is more common for links placed within the content section of your pages to rank better than those that are in your navigation bars. As part of all content marketing plans, always ensure you are taking time to carve out a link placement strategy.
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