Data visualization involves the use of visual elements to communicate information. With the use of data visualization tools, such as maps, charts, and graphs, you can deliver complex information in an easy-to-understand manner. Both you and your audience can easily identify patterns, outliers and emerging trends in your data. Data visualization is particularly of benefit when working with large amounts of data. You can quickly pinpoint areas within the data that need attention or improvement, which makes data visualization of immense value when making data-driven decisions. Marketers use data visualization in content marketing to deliver impactful and engaging messages. One of the most popular types of data visualization is the use of charts and graphs in infographics.
There are many marketing terms and phrases that can be confusing, including
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