Text-only content does not use imagery or visual content to share a message. While text-only sites were more prevalent in the earlier days of the internet, there is a growing number of companies using this form of content in their marketing strategies. Text-only content is often used as a tool to reach people who have limited internet access or a visual impairment. Because there are no images, illustrations, or video, text-only content loads at a much faster speed, meaning those with slow internet can still view the content without having to wait several minutes for the content to load. Especially in times of natural disasters, text-only content can be crucial in getting updated information to people with low bandwidth.
Building a MarTech stack that increases conversions is more important than ever
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