What Is Search Engine Optimization (SEO)?

Search engine optimization, commonly referred to as SEO, involves using creative and technical elements to boost the search engine rankings of a webpage. SEO tactics are implemented for the purpose of increasing site traffic, expanding brand awareness, and ensuring content is relevant to its intended audience. SEO strategies are often extremely complex and tend to have a heavy focus on the correct use of targeted keywords. Likewise, removing any barriers that impede the search rankings of a webpage is also a part of the optimization process. Marketers focus heavily on search engine optimization when carrying out content marketing campaigns. SEO-focused content allows marketers to increase online visibility while building trust and credibility with search engine users.