What We've Been Up To
When you want customers to know more than your sales slogan, an explainer video is a great way to highlight why your products or services are the best in the business. Whether you choose to relay this message in an informal, youthful tone, or a more sophisticated one, video has proven to be an effective way to gain brand awareness, increase revenue, and peak the interests of future prospects.
Infographics help to relay sophisticated or highly detailed messages in a simple, uncomplicated manner. They’re visually appealing, and often break down large amounts of information into bite- size, elementary chunks. While the graphic itself is a straightforward display, creating an infographic that is well researched and designed is another story. There’s a lot of effort that goes into these data-filled works of art, and it’s not all fun and games.
Aside from a creative design team, in order to construct a successful infographic, you need researchers and fact checkers to make sure the details are accurate. That process alone can take hours, yet it’s an essential part of the project. Weaving these facts together to create a coherent, interesting story is the job of the writer, another crucial person in the production line. And when it comes to the design, there is a lot to consider-from color palettes to fonts, it’s a very tedious job. All of these elements (and more) fuse together to make the stunning, entertaining, and educational pieces that you encounter online every day. So the next time you see an infographic that grabs your attention and delivers a smooth, straightforward message, know that it took hours of relentless work to make the final cut and get it to your screen.
Click image to see a larger version
Whether you’re an occasional slacker, or a professional procrastinator, we’ve all experienced those days (or periods of time) where it seems like our productivity levels just aren’t up to par. This can be caused by a number of things, including lack of sleep, too much time on social media, lack of exercise, and even too little sunlight.
Infographics are the fastest growing digital marketing strategy in the U.S. 62% of companies surveyed by Content Marketing Institute used infographics in 2014 (compared to just half in 2013), with another 26% expressing intentions of using infographics for the first time in 2015. There is no question infographics are definitely not going away anytime soon. But, whether you’re a marketing expert or just someone who enjoys (or hates) infographics, there is a significant question very much in debate: do infographics still work? Now, we’re a company who specializes in creating, researching, and designing infographics, so obviously we’re a bit biased when it comes to answering that question. Should you use infographics? Before we answer that officially, let’s take a look at some data so we can arrive at an answer driven by facts rather than our personal feelings.