What We've Been Up To
Most of us weren’t around when President John F. Kennedy and Russian leader Nikita Khrushchev brought the world to the brink of nuclear war in the Cuban Missile Crisis. But for those who were, today’s level of anxiety over the possibility of nuclear war must feel terribly familiar. While observers and geopolitical experts may be split on whether it’s reasonable to fear nuclear war with North Korea, for most of us today, the threat of war has us on edge. In this infographic, we explore what that fear looks like, whether it’s an understandable fear and what to do if the unthinkable were to happen. Did you know there’s literally a rule of thumb when trying to escape a nuclear attack?
Before the online bandwidth explosion made video the ubiquitous king of social media and website content, infographics reigned supreme as the most engaging, shareable, and potentially viral format of content marketing. At one point, infographics were three times as likely to be liked and shared than any other form of content. The landscape of online content is and all always will be an ever-evolving, so infographics may not be quite as explosively viral as they were in the early 2010s.
Poor internal communication has considerable negative impact on the workplace, yet we so often fail to recognize it simply because of the pervasive problem so eloquently stated by George Bernard Shaw: we fail to communicate because we assume we’ve already done it. In perhaps no other setting is communication more taken for granted than it is in the workplace.
Workplace communication problems manifest in all kinds of disastrous ways: insufficient training, lack of job definition, ignorance about company outlook, and distrust, the cancer of any company’s health. So how can you tell when poor internal communication is plaguing your company? Here are five ways it is sure to show up.
Serial. Missing Richard Simmons. Lore. Podcasts are growing in popularity, providing entertainment and information for millions of people. Their topics range from real crime dramas to video game walkthroughs. With the wide range of audiences for podcasts, anyone can start one and join the vast network. But as with many writers who want to write a book and many entrepreneurs who want to start a business, the main question remains: Where do I start?
Making a podcast begins with one, simple, important point: your topic. You will want to choose something general enough to attract an audience yet narrow enough to focus your discussions. For example, if you’re interested in crime, maybe you’ll want to concentrate on unsolved crimes or serial killers. Consider the genre of your podcast and then the topic. This will come in handy later when you are categorizing it before publishing.
Next, you’ll want to decide on a format. Will you be working alone? Will you have a partner who shares the mic? Or maybe you will conduct interviews each episode. Going with our unsolved crime podcast hypothetical, perhaps you want to narrate a story for the first half of your episode and then interview someone connected with the case for the second half. Be sure to stick with your format most of the time, as your listeners will come to expect this format when they download future episodes. If you decide to change your format halfway through the season, make sure and alert your audience.
Now comes the actual monetary investment in your podcast project. You’ll want to make sure you have the right equipment for the job. This includes microphones, microphone screens, recording software, editing software and any other devices you may need for your episodes. If you want to have an opening and/or closing song or jingle, then have it pre-recorded on your computer. Editing is one of the most important aspects of producing a polished, professional podcast, so be prepared to spend a pretty penny on software.
Finally, you’ll be ready to publish. But it’s not as simple as uploading your episodes to YouTube. You’ll need a platform. You’ll need to contact a hosting service first and purchase bandwidth. Then that platform will help you upload your episodes to places like Stitcher, SoundCloud or iTunes. Podcasters should also create a website for their podcast, where listeners can stay up to date on info, discussions and releases. Once you’ve done all that, you’re ready to develop a real following.
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