What We've Been Up To
Before the online bandwidth explosion made video the ubiquitous king of social media and website content, infographics reigned supreme as the most engaging, shareable, and potentially viral format of content marketing. At one point, infographics were three times as likely to be liked and shared than any other form of content. The landscape of online content is and all always will be an ever-evolving, so infographics may not be quite as explosively viral as they were in the early 2010s.
Poor internal communication has considerable negative impact on the workplace, yet we so often fail to recognize it simply because of the pervasive problem so eloquently stated by George Bernard Shaw: we fail to communicate because we assume we’ve already done it. In perhaps no other setting is communication more taken for granted than it is in the workplace.
Workplace communication problems manifest in all kinds of disastrous ways: insufficient training, lack of job definition, ignorance about company outlook, and distrust, the cancer of any company’s health. So how can you tell when poor internal communication is plaguing your company? Here are five ways it is sure to show up.
Serial. Missing Richard Simmons. Lore. Podcasts are growing in popularity, providing entertainment and information for millions of people. Their topics range from real crime dramas to video game walkthroughs. With the wide range of audiences for podcasts, anyone can start one and join the vast network. But as with many writers who want to write a book and many entrepreneurs who want to start a business, the main question remains: Where do I start?
Making a podcast begins with one, simple, important point: your topic. You will want to choose something general enough to attract an audience yet narrow enough to focus your discussions. For example, if you’re interested in crime, maybe you’ll want to concentrate on unsolved crimes or serial killers. Consider the genre of your podcast and then the topic. This will come in handy later when you are categorizing it before publishing.
Next, you’ll want to decide on a format. Will you be working alone? Will you have a partner who shares the mic? Or maybe you will conduct interviews each episode. Going with our unsolved crime podcast hypothetical, perhaps you want to narrate a story for the first half of your episode and then interview someone connected with the case for the second half. Be sure to stick with your format most of the time, as your listeners will come to expect this format when they download future episodes. If you decide to change your format halfway through the season, make sure and alert your audience.
Now comes the actual monetary investment in your podcast project. You’ll want to make sure you have the right equipment for the job. This includes microphones, microphone screens, recording software, editing software and any other devices you may need for your episodes. If you want to have an opening and/or closing song or jingle, then have it pre-recorded on your computer. Editing is one of the most important aspects of producing a polished, professional podcast, so be prepared to spend a pretty penny on software.
Finally, you’ll be ready to publish. But it’s not as simple as uploading your episodes to YouTube. You’ll need a platform. You’ll need to contact a hosting service first and purchase bandwidth. Then that platform will help you upload your episodes to places like Stitcher, SoundCloud or iTunes. Podcasters should also create a website for their podcast, where listeners can stay up to date on info, discussions and releases. Once you’ve done all that, you’re ready to develop a real following.
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The issues of pollution and global warming have a lot of people concerned about Earth. Will the planet even be inhabitable by the next century? What would humans do if sea levels continued to rise, animals kept going extinct and the air became more and more toxic? Many people, including scientists, point to the stars. NASA and other space agencies around the globe put a lot of time and effort into searching for Earth-like planets throughout the galaxy. They also work on technology that may one day be able to produce an artificial atmosphere so that an uninhabitable planet, like our close friend Mars, could become a new colony for humans. But what exactly would we need in order to move from Mother Earth and settle down on another planet?
It isn’t entirely unreasonable to think that humans could one day live on a different planet like Earth. In fact, scientists have already discovered a near clone of Earth far, far away. 8.2 quadrillion miles, to be exact, meaning it would take humans 26 million years to even reach it. The planet was named Kepler 452b, and it’s been confirmed that the planet has the same makeup as Earth, including an oxygen-rich atmosphere and a molten core. The main problem is that we would need light-speed travel to get there, and the scientific jury is still out on if that could ever be possible.
Many astronomers point to our red neighbor, Mars, which is actually quite dangerous as it is, considering it has no magnetosphere to protect from the sun’s radiation and no oxygen in its atmosphere. Some scientists believe Mars is hiding frozen, fresh water deep beneath its surface, but more excavation would be necessary. In fact, a lot of things would have to happen to make Mars livable, including: a new atmosphere or constant oxygen tanks/tents for humans, decontaminated soil rich with nutrients from Earth, suits made from radiation protection fabric and pressurized habitats with individual heating sources.
The desire for exploration propels mankind into space, but unfortunately so does the fear of extinction. Earth will not last forever, whether it is destroyed by its own inhabitants or by time itself. The search for inhabitable planets and new, life-sustaining technology may become necessary for the continuation of the human race.
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