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There’s a good chance you’ve heard of MarTech, which is short for marketing technology. As a business in today’s technologically-advanced era, MarTech is more important than ever before. There are a wide range of software and tech tools designed specifically to improve your marketing efforts, regardless of the industry you operate in. With the rightRead more

The rise of social media has led to the creation and increase in popularity of influencer marketing. At the heart of successful influencer marketing is effective content promotion. Influencers commonly build their own brands and audience by promoting explainer videos and other forms of visual content. Audience engagement is vital to successful influencer marketing, makingRead more

These days, it seems that a growing number of businesses, both large and small, are talking about marketing as an absolute necessity for success. But why marketing? Why has marketing become such an important part of the modern business world, and what benefits does it have to offer? Keep in mind that it isn’t justRead more

There are many marketing terms and phrases that can be confusing, including the term “brand identity.” Vital for any business, your brand identity is important for marketing, communicating with customers, and, ultimately, driving sales. Your visual identity plays a crucial role in the brand identity that you create, making visual marketing a key component ofRead more

A growing number of people recognize the importance of marketing for business success. However, one of the biggest mistakes you can make during marketing campaigns is not taking a look at marketing fails. Are you ready to explore some of the most memorable marketing fails from famous brands and big companies? These examples of badRead more

Are you ready to explore three main types of media in marketing: paid, owned and earned media? In today’s ever-changing world of digital marketing, there are a ton of marketing terms that most business owners don’t know about. Familiarizing yourself with these terms is essential to establishing success. In this article, we will define eachRead more

Video marketing has taken hold as arguably the strongest form of visual marketing these days. It’s no wonder this is the case when you see Forbes referencing the fact that viewers retain a whopping 95% of a message when they watch it in a video compared to 10% when reading it in text. It alsoRead more

In a world full of mobile devices and online shopping, data is more readily accessible than it ever has been. As a marketer, you likely understand the value of data-driven marketing. When used strategically, you can use customer data to refine your content marketing efforts and improve your marketing ROI. Being able to see throughRead more

Landing pages funnel visitors from email and social media to a place where offers and services reside. It’s extremely important to have a good landing page that help your visitors navigate your business services, understand what your company offers, and discover other information that is helpful to them. Need advice on building a killer landingRead more

Whiteboard animations can used for a number of reasons: to introduce a product or service, to sell an idea, or even to teach customers how to use a software program. Some productions are mediocre, and others are absolutely astounding. Here are 12 of them that serve as perfect examples of how your business could use this type of video, and they’re really good!