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Video marketing has taken hold as arguably the strongest form of visual marketing these days. It’s no wonder this is the case when you see Forbes referencing the fact that viewers retain a whopping 95% of a message when they watch it in a video compared to 10% when reading it in text. It alsoRead more

In a world full of mobile devices and online shopping, data is more readily accessible than it ever has been. As a marketer, you likely understand the value of data-driven marketing. When used strategically, you can use customer data to refine your content marketing efforts and improve your marketing ROI. Being able to see throughRead more

Landing pages funnel visitors from email and social media to a place where offers and services reside. It’s extremely important to have a good landing page that help your visitors navigate your business services, understand what your company offers, and discover other information that is helpful to them. Need advice on building a killer landingRead more

Whiteboard animations can used for a number of reasons: to introduce a product or service, to sell an idea, or even to teach customers how to use a software program. Some productions are mediocre, and others are absolutely astounding. Here are 12 of them that serve as perfect examples of how your business could use this type of video, and they’re really good!

Email marketing should be a vital part of just about any marketing campaign. However, some email marketing campaigns are overlooked due to bland content or because they are spammy. This is why a lot of marketing managers include various forms of content in their email marketing campaigns, such as video, as a way to betterRead more

Nowadays, it isn’t enough for companies to have a great product or service. The success or failure of a company often hinges on the ability to engage and entertain their audiences. Interactive infographics allow you to accomplish these and many other goals. When used strategically, interactive infographics can serve as some of the most powerfulRead more

Video marketing is one of the hottest trends in online marketing, and for a good reason. It serves many purposes on its own and as part of a more comprehensive marketing strategy. It is a highly effective method for increasing brand awareness, introducing new products, generating leads, and boosting sales. By taking a look atRead more

There are many strategies for improving a company’s performance. As entrepreneurs and marketing managers alike strive to climb the ladder and make their business more successful, it’s important to know how to “pitch” to customers and investors. One such way to do this is with an elevator pitch. Are you ready to use elevator pitchesRead more

It is no secret that social media marketing is a must for business. However, certain social media platforms may suit a business better for their marketing efforts than others. Additionally, social media is becoming increasingly more visual and interactive, and one reason Instagram marketing may be so successful is that IG-based content is generally onRead more

Visual organization is key to achieving maximum productivity in the office. According to Psychologydictionary.org, “Charts and drawings are common examples of visual organization tools to help present data in a way that is well-ordered and presentable to the audience.” Before we dive deep into various types of visual communication and organization, let’s first take aRead more