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Visual organization is key to achieving maximum productivity in the office. According to Psychologydictionary.org, “Charts and drawings are common examples of visual organization tools to help present data in a way that is well-ordered and presentable to the audience.” Before we dive deep into various types of visual communication and organization, let’s first take aRead more

As a marketer, it’s important to use technology to your advantage. One such way to use it is by leveraging data dashboards for marketing purposes. Let’s take a close look at data dashboards, including what they are and how you can use them for marketing. What Are Data Dashboards? Data is everywhere you turn. EvenRead more

Visual learning and visual marketing go hand in hand with one another. As a marketer, it’s important to assess your target audience’s preferred way of learning. If your audience has a preference for visual learning, then visual marketing can improve the reach of your marketing messages. With a better reach comes the ability to achieveRead more

Digital marketing involves the sale and promotion of goods and services through the use of a variety of online content promotion marketing methods. These methods may include search engine optimization, content marketing, social media marketing, email and mobile marketing, and many others. Digital marketing channels target customers where they spend most of their online time.Read more

Want to learn about a major facet of marketing that directly impacts your conversions? If so, keep reading to explore how to identify and target your audience. This post covers concrete steps that business owners can follow to help them identify their core audience and understand why doing so is essential to creating an effectiveRead more

In its most basic form, marketing is the process of promoting and selling a product or a service. Going by that definition, marketing would seem to be synonymous with advertising. But although the two share similar goals and procedures, marketing covers a much broader array of activities, methods and disciplines. Marketing also involves market researchRead more

Are you looking for a way to refine your online marketing? If so, then competitive research and analysis are exactly what you need to take advantage of. Competitive research and analysis involves gathering and reviewing information about competing firms. They are essential marketing techniques that help you figure out what your competitors are doing andRead more

You know you need to include visual marketing and content marketing in your marketing campaigns. Creating content is key to any type of marketing campaign. But do you know how to budget for the accompanying marketing expenses? Having a clear idea of your marketing budget will help you put together a more effective marketing plan.Read more

Visual content proves of benefit for so many reasons. No matter your position within a company, you must make important decisions from time to time. If you’re in a management position, making important decisions usually occurs on a daily basis. Sometimes, though, even with extensive experience and knowledge, you may struggle in determining how toRead more

What Is Generation Z? When it comes to content marketing, understanding different generations is the key to success. Although there is some dispute about what age group comprises Gen Z, the most commonly held opinion is that the term applies to people born between 1997 and 2012. With generation marketing, it is equally important toRead more