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Nowadays, it isn’t enough for companies to have a great product or service. The success or failure of a company often hinges on the ability to engage and entertain their audiences. Interactive infographics allow you to accomplish these and many other goals. When used strategically, interactive infographics can serve as some of the most powerfulRead more

Video marketing is one of the hottest trends in online marketing, and for a good reason. It serves many purposes on its own and as part of a more comprehensive marketing strategy. It is a highly effective method for increasing brand awareness, introducing new products, generating leads, and boosting sales. By taking a look atRead more

There are many strategies for improving a company’s performance. As entrepreneurs and marketing managers alike strive to climb the ladder and make their business  more successful, it’s important to know how to present the company to customers and investors. One such way to do this is with an elevator pitch. Are you ready to useRead more

It is no secret that social media marketing is a must for business. However, certain social media platforms may suit a business better for their marketing efforts than others. Additionally, social media is becoming increasingly more visual and interactive, and one reason Instagram may be so successful is that IG-based content is generally on theRead more

Visual organization is key to achieving maximum productivity in the office. According to Psychologydictionary.org, “Charts and drawings are common examples of visual organization tools to help present data in a way that is well-ordered and presentable to the audience.” Before we dive deep into various types of visual communication and organization, let’s first take aRead more

As a marketer, it’s important to use technology to your advantage. One such way to use it is by leveraging data dashboards for marketing purposes. Let’s take a close look at data dashboards, including what they are and how you can use them for marketing. What Are Data Dashboards? Data is everywhere you turn. EvenRead more

Visual learning and visual marketing go hand in hand with one another. As a marketer, it’s important to assess your target audience’s preferred way of learning. If your audience has a preference for visual learning, then visual marketing can improve the reach of your marketing messages. With a better reach comes the ability to achieveRead more

Digital marketing involves the sale and promotion of goods and services through the use of a variety of online content promotion marketing methods. These methods may include search engine optimization, content marketing, social media marketing, email and mobile marketing, and many others. Digital marketing channels target customers where they spend most of their online time.Read more

Want to learn about a major facet of marketing that directly impacts your conversions? If so, keep reading to explore how to identify and target your audience. This post covers concrete steps that business owners can follow to help them identify their core audience and understand why doing so is essential to creating an effectiveRead more

In its most basic form, marketing is the process of promoting and selling a product or a service. Going by that definition, marketing would seem to be synonymous with advertising. But although the two share similar goals and procedures, marketing covers a much broader array of activities, methods and disciplines. Marketing also involves market researchRead more