Blog

Why should you have a blog for your business? You’re missing out on valuable opportunities to gain better visibility on the web if you don’t have a blog. A company blog provides numerous benefits in terms of getting your site a higher search engine results page (SERP) ranking. Your company blog can also increase qualityRead more

What Is Content Marketing? The content you publish on the internet like your blog will either make or break your marketing efforts. In an attempt to ensure the content resonates with your audience, you must take advantage of content marketing. This involves tailoring the content for a particular purpose. With content tailored to your audience,Read more

What Does SEO Stand For? Search engine optimization (SEO) consists of methods that enhance the visibility of a website on the results pages of internet search engines. These methods include “on-page” technical processes that largely take place behind the scenes. They also include “off-page” promotional approaches, such as social media marketing and link building. InRead more

Effective communication is necessary to create an emotionally resonant marketing strategy. This communication is key to achieving data-driven goals. Following simple tips on how to improve communication skills like paying attention to body language and trying to be an active listener are great for achieving higher conversion rates and increasing your visual marketing ROI. EffectiveRead more

Your customers have different communication styles and different intelligences. When you understand their different styles and intelligences, it becomes easier to create effective social media marketing strategies. If you have yet to prioritize social media marketing, you may want to reconsider your current marketing plans. Nearly 70 percent of American adults use Facebook and aboutRead more

Effective marketing is rarely a one-man job. It takes clear communication between numerous departments to craft marketing messages that achieve high conversions. Whether you’re running a brick-and-mortar store or an eCommerce site, the ROI you achieve from your marketing efforts greatly depends on employee communication. And with so many personalities flying around the office (evenRead more

Understanding multiple intelligences is key to effective communication. Marketers often use the multiple intelligences theory to refine their marketing strategies, including social media marketing tactics. IQ testing and intelligence are often thought of as one in the same. Your score on an IQ test demonstrates your intellectual potential, however, over the past several decades, manyRead more

Improving communication with your customers starts with understanding how they learn. Science shows humans are visual creatures. Some studies even indicate that we process visuals not twice as face as the written word, but a mind-blowing 60,000 times faster. For marketers, it’s essential to understand at least the basics of color psychology in marketing andRead more

Your brand’s visual identity is about so much more than your logo and your website’s color scheme. While different businesses, of course, have differing needs when creating a visual identity, there are a few basics that apply to all brands. Use our guide to discover the basics of visual identity, including how it impacts conversions,Read more

Visual storytelling is the key to effective marketing. You know creating quality content is key to grabbing your audience’s attention. You know targeting certain keywords is essential to high search engine rankings, therefore making it crucial to brand awareness. With everyone aboard the quality content, keyword-targeted wagon, you have to find a way to shineRead more