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Visual content proves of benefit for so many reasons. No matter your position within a company, you must make important decisions from time to time. If you’re in a management position, making important decisions usually occurs on a daily basis. Sometimes, though, even with extensive experience and knowledge, you may struggle in determining how toRead more

What Is Generation Z? When it comes to content marketing, understanding different generations is the key to success. Although there is some dispute about what age group comprises Gen Z, the most commonly held opinion is that the term applies to people born between 1997 and 2012. With generation marketing, it is equally important toRead more

You publish content to increase brand awareness and achieve higher conversions. Did you know fonts matter just as much as the content you publish? Quality content that engages your audience should always be a top priority. But if the appearance of the letters in your words makes the content difficult to read, you’ll end upRead more

No doubt about it, search engine optimization (SEO) plays a key role in content marketing. Applying SEO tactics to your content marketing helps you secure higher search engine rankings. Having higher search engine rankings leads to greater brand awareness. It also helps you land a high-domain authority. And with a higher domain authority comes theRead more

Thinking about refreshing the branding strategy for your company? Before you head to the design table to create a new logo, it’s best to reflect on your reasons for rebranding. Going through the process of rebranding may be the worst business move you ever make. It could also be the smartest. Let’s take a closeRead more

97% of social advertisers say Facebook is the best social media for business platform. In October 2018, the platform had more than two billion active users. Three-quarters of those users access the site on a daily basis. Out of the 70% of social marketers who say Facebook is the most useful in achieving marketing goals,Read more

What if I told you there was a way to achieve higher conversions with your content marketing? Well, you can. It starts with data visualization and data storytelling. Any good story includes lots of visuals and detail. The more detail, the better. And when you enhance your text with visuals, you make the story easierRead more

Our last couple of blog posts have focused heavily on data visualization. We’ve already discussed the benefits of data visualization and data storytelling, as well as how to make smart business choices with data visualization techniques. For this blog post, we’re going to dive right in by exploring six data visualization software programs. Each ofRead more

When you use data visualization techniques, you make it possible to explore parts of your data you otherwise may have overlooked. Companies use data visualization techniques all the time to make informed business decisions. Because we know a thing or two about effective data visualization techniques and visual content, we figured we’d share a fewRead more

Data visualization, commonly referred to as visual storytelling, helps brands generate traffic and achieve higher conversions. No doubt about it, consumers have a high preference for visual content, which makes data viz and data storytelling essential elements to any content marketing strategy. Keep reading to learn more about the importance of data visualization, or checkRead more