What We've Been Up To
Face it-not everyone that visits your website is interested in thoroughly reading your 2000 word articles. In fact, most people don’t actually read them, but they instead skim through and pick up bits and pieces of key information. This is done for either one of two reasons, one being that the reader just doesn’t have time. The other, and more common reason, is that their attention span just won’t allow them to. When you’re dealing with the latter, it’s important to be able to deliver content in a direct manner, and this means keeping it short and sweet. Here are a few ways you can do that without sacrificing creativity.
Video marketing is effective, regardless as to what type of business you operate. Both animated pieces and live action productions attract views and interest, and the type of video you produce varies according to your company, and the message you want to deliver. Let’s look at some video marketing examples across several facets of business to get an idea of how you can implement this into your marketing strategy.
Move over boring, white, text-only resume. There’s a new sheriff in town, and it’s the infographic resume. These stunning, informative graphics are fun to read, and do a much better job of capturing the viewer’s interest. If you’re looking for a way to boost your job search or wow potential clients, here are some awesome samples of how you can turn your outdated, traditional resume into a powerful marketing machine.
Whether you’ve embraced it or not, video marketing is here to stay. It’s effective, engaging, and an easy way to consume content. Viewers love it, and marketers are getting much better at producing videos that convert tire kickers to brand ambassadors.
So why haven’t you jumped on the bandwagon? Could it be that you don’t think your business is ready for increased exposure? Or is it just that you don’t have the skills to do this on your own? Whatever the reason, don’t let it become an excuse. Video marketing is essential for your business growth and branding. It’s powerful, and it works.