This week marks the beginning of the end of the NBA season, as the Golden State Warriors and Cleveland Cavaliers prepare to tip off in the NBA Finals. The Cavs’ LeBron James will play in his fifth straight NBA Finals, while the Warriors’ Stephen Curry is there for the first time. Golden State last won an NBA championship in 1975, and the Cavs never have. Which team has the edge and which superstar are you rooting for?

Whether you have a new business, or one that’s been around for a while, marketing and branding is a never ending job. You’ll always need to find the best ways to connect with customers, and convince them that your products and services will solve their problems. One of the most successful ways to do this is with explainer videos. We took the liberty of sourcing some pretty good ones for you to draw inspiration from. Here are the top videos that made the list.

Whiteboard animations are the intersection of words and video, offering the best of both worlds: the detail and clarity of copy with the magnetism and power of video. Many businesses are finding whiteboard animations to be an incredibly effective, simple, and shareable way to market their brand and inform their customers. Still many in the marketing industry have yet to even explore it as an option—so together we’ll ask the questions, What is whiteboard animation and Do whiteboard animations really work?

When you want customers to know more than your sales slogan, an explainer video is a great way to highlight why your products or services are the best in the business. Whether you choose to relay this message in an informal, youthful tone, or a more sophisticated one, video has proven to be an effective way to gain brand awareness, increase revenue, and peak the interests of future prospects.