What We've Been Up To
Whether you’ve embraced it or not, video marketing is here to stay. It’s effective, engaging, and an easy way to consume content. Viewers love it, and marketers are getting much better at producing videos that convert tire kickers to brand ambassadors.
So why haven’t you jumped on the bandwagon? Could it be that you don’t think your business is ready for increased exposure? Or is it just that you don’t have the skills to do this on your own? Whatever the reason, don’t let it become an excuse. Video marketing is essential for your business growth and branding. It’s powerful, and it works.
The internet has grown by leaps and bounds since its inception, and so has its content. It started with simple blogs, poorly designed websites, and advertisements in the oddest (and most inconvenient) places. Fast forward 20 some years, and the internet has transformed into a global marketplace with eloquent websites, quality writing (for the most part), and highly targeted ads. And while all forms of content have matured, none have evolved faster than video.
This week marks the beginning of the end of the NBA season, as the Golden State Warriors and Cleveland Cavaliers prepare to tip off in the NBA Finals. The Cavs’ LeBron James will play in his fifth straight NBA Finals, while the Warriors’ Stephen Curry is there for the first time. Golden State last won an NBA championship in 1975, and the Cavs never have. Which team has the edge and which superstar are you rooting for?
Whether you have a new business, or one that’s been around for a while, marketing and branding is a never ending job. You’ll always need to find the best ways to connect with customers, and convince them that your products and services will solve their problems. One of the most successful ways to do this is with explainer videos. We took the liberty of sourcing some pretty good ones for you to draw inspiration from. Here are the top videos that made the list.