What We've Been Up To
Serial. Missing Richard Simmons. Lore. Podcasts are growing in popularity, providing entertainment and information for millions of people. Their topics range from real crime dramas to video game walkthroughs. With the wide range of audiences for podcasts, anyone can start one and join the vast network. But as with many writers who want to write a book and many entrepreneurs who want to start a business, the main question remains: Where do I start?
Making a podcast begins with one, simple, important point: your topic. You will want to choose something general enough to attract an audience yet narrow enough to focus your discussions. For example, if you’re interested in crime, maybe you’ll want to concentrate on unsolved crimes or serial killers. Consider the genre of your podcast and then the topic. This will come in handy later when you are categorizing it before publishing.
Next, you’ll want to decide on a format. Will you be working alone? Will you have a partner who shares the mic? Or maybe you will conduct interviews each episode. Going with our unsolved crime podcast hypothetical, perhaps you want to narrate a story for the first half of your episode and then interview someone connected with the case for the second half. Be sure to stick with your format most of the time, as your listeners will come to expect this format when they download future episodes. If you decide to change your format halfway through the season, make sure and alert your audience.
Now comes the actual monetary investment in your podcast project. You’ll want to make sure you have the right equipment for the job. This includes microphones, microphone screens, recording software, editing software and any other devices you may need for your episodes. If you want to have an opening and/or closing song or jingle, then have it pre-recorded on your computer. Editing is one of the most important aspects of producing a polished, professional podcast, so be prepared to spend a pretty penny on software.
Finally, you’ll be ready to publish. But it’s not as simple as uploading your episodes to YouTube. You’ll need a platform. You’ll need to contact a hosting service first and purchase bandwidth. Then that platform will help you upload your episodes to places like Stitcher, SoundCloud or iTunes. Podcasters should also create a website for their podcast, where listeners can stay up to date on info, discussions and releases. Once you’ve done all that, you’re ready to develop a real following.
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There’s no denying that Kobe Bryant is a force to be reckoned with on the basketball court, and undoubtedly one of the most talented players to ever grace the NBA. With this being the last season we have to watch the master at work, it’s only fitting that we look at the enormous impact he’s had on the game.
Back when Bryant was first drafted at age 18, he was the youngest player in the NBA. He started mainly as a bench player, but quickly proved that he was more than average. By age 19, he was the youngest player to start an All Star Game, and went on to win 4 All Star MVP awards. Over the course of his 20 year career, Kobe has racked up a slew of awards and became an NBA superstar, with fans and admirers across the globe.
From humble beginnings to becoming one of the most recognized faces in the NBA, here’s our rendition of the Kobe Bryant “look back”.
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Humans are visual creatures. When we watch a video, we use more than just our eyes to engage with the production. Video triggers all sorts of emotions and thought patterns within our brains, and this type of engagement is satisfying on many different levels. This is why marketers are much more successful spreading the word about their products and services with video than with any other form of marketing. According to Brainshare, the average internet user spends 88 percent more time on a website with video, than without. Video marketing is THE way to reach your target audience. Here’s why:
With the Super Bowl only days away, we decided to create an infographic looking back at the history of the game itself. We look back at the players who have brought their games to new levels on the biggest stage, to the coaches, records set, and interesting trivia surrounding the game. Did you know that 8 million pounds of guacamole is consumed on Superbowl Sunday?