10 Questions To Ask Before Hiring A PPC Agency
One of the major decisions you’ll make for your business is who to hire as an outside agency. Pay-per-click agencies are popping up all over… Many promising unbelievable results. But how do you know when they’re telling the truth? The following list will help guide your decision so you can get great performance from your PPC Agency, and avoid disaster!
Pay-per-click (PPC) advertising is one of the most effective methods of Internet advertising. It can help you obtain quick results whether you spend a lot of money or not. It’s also quite convenient because you may start and end campaigns whenever you want. Plus, the most striking aspect of PPC is that you are only charged for clicks, not for how many times your ad is seen. You can generate traffic to your website with these clicks, which can lead to more leads, customers, and sales.
However, in order to attain excellent results, you must work with a skilled PPC firm. You must also conduct some research in order to select the best agency. So, before you make a decision, ask the agency these ten questions and see how they react. The following is a list of the items on the list.
Question #1: Do You Have Customer Reviews That Are Verified?
Don’t know if you’re dealing with seasoned PPC experts? When you inquire about client reviews, they should direct you to a website with testimonials. They should direct you to reviews on their Google My Business page or social media profiles if they don’t hide any feedback, good or bad. PPC firms that do not display reviews frequently have something to conceal. They’re either brand new or they’re running a nefarious operation that’s not worth partnering with.
Question #2: Have You Been In Business For A Long Time?
You want to make sure they’ve worked with PPC long enough to comprehend all of its complexities and nuances, just like you want to make sure they know what they’re talking about. Remember that more experience does not necessarily equal greater expertise — many rookies are far more knowledgeable than seasoned veterans — but you do want someone who has not only worked with incoming trends but also knows how to react to them.
Question #3: Do You Provide After-Care Services?
PPC campaigns can last anywhere from a few weeks to months. It all comes down to how much you’re willing to pay an agency and what your existing advertising objectives are. But, after it’s all said and done, what happens? Inquire if the PPC firm provides ongoing support once the task is completed. You might run into a problem with the campaign they started, and they’re the ideal people to turn to for assistance.
Question #4: What Is Your Technical Expertise?
A user-friendly landing page of services or goods your brand offers is an important part of a PPC campaign. Your brand can benefit from a high-quality landing page with a high conversion rate. You’ll need a web design and development agency with technical competence to accomplish this.
Question #5: What Kind Of Services Do You Provide?
Not all PPC firms provide the same level of service. Similarly, depending on your sector, business, and scenario, one service may be more beneficial than another. In other words, because there is no one-size-fits-all solution that will work for all organizations, each agency often focuses on the services with which they have the most experience. It’s up to you to find out what those services are and whether or not you’ll profit the most from them.
Question #6: Is There A Minimum Monthly Ad Spend?
Keep in mind that certain agencies have a minimum ad spend requirement. This means that your PPC campaign can’t go below that monthly budget. This monthly ad spend limit is distinct from the fees for engaging a PPC expert. Make sure you know how much they want for a minimum ad budget if one exists. It’s possible that their minimum will exceed your present marketing spending. You should also inquire as to why they require that amount as a minimum, as well as how it affects your business, specialty, and prospects of success.
Question #7: How Do They Keep Track Of And Improve Results?
When it comes to tracking and optimizing the campaign, you can tell you’re working with a strong firm if they can quickly respond. The agency must be aware of the metrics that influence the ad’s performance. This covers negative keywords as well as the search term result.
A search term is the exact word or collection of words that a user types into Google while conducting a search. You can acquire excellent visitors from your PPC campaign once the search phrase result is examined. Every brand should look at their search term data to see which terms convert and which do not. It will be simple to separate search terms that will not convert for your business, also known as negative keywords if you know the search phrase. If your agency adds negative keywords on the front end, your campaign will reach the correct audience for your brand, resulting in a successful campaign.
Question #8: How Do You Go About Conducting Keyword Research?
Choosing keywords is one of the most important components of a PPC campaign. After all, they’re the most important factor in determining when, or even if, your adverts will be shown. When looking for a PPC firm, look for one that has a complete keyword research strategy that includes competitor research, negative keywords, benchmarking, and a variety of other factors that all contribute to more relevant terms.
Question #9: What Does Your Management Fee Structure Look Like?
Don’t forget to inquire about how their professional costs are calculated. Some companies may charge you a monthly fixed price in addition to the minimum ad spend, while others will bill you by the hour. A few freelancers may charge you per PPC campaign and want payment in advance.
Understanding how they charge for PPC management will help you stay within your budget. You may not have enough money to pay a flat monthly price right now, but you could hire them on an hourly basis. If you’re on a budget, keep this in mind.
Question #10: When Can I Expect To Get Results?
It’s always a good idea to inquire about when you’ll start experiencing benefits. Remember that everything takes time, and promising near-instantaneous results is almost certainly a lie.
Similarly, consider what will happen if things don’t go as planned, i.e. if the outcomes you’re obtaining aren’t what you expected. In this instance, they should have a backup plan in place to deal with this and other potential problems.