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Want to know about a business marketing principle that directly impacts your conversions? Let’s talk about how to identify and market to your target audience. This post covers concrete steps business owners can take to identify their core audience and create an effective marketing plan. What Is a Target Audience? Audience research is important toRead more

In its most basic form, marketing is the process of promoting and selling a product or a service. So what about advertising vs marketing? And where does public relations fit in? Marketing may seem to be synonymous with advertising. But although the two share similar goals and procedures, marketing covers a broader range of activities,Read more

Are you looking for a way to refine your online marketing? If so, then competitive research and analysis are exactly what you need to take advantage of. Competitive research and analysis involves gathering and reviewing information about competing firms. They are essential marketing techniques that help you figure out what your competitors are doing andRead more

You know you need to include visual marketing and content marketing in your marketing campaigns. Creating content is key to any type of marketing campaign. But do you know how to budget for the accompanying marketing expenses? Having a clear idea of your marketing budget will help you put together a more effective marketing plan.Read more

Visual content proves of benefit for so many reasons. No matter your position within a company, you must make important decisions from time to time. If you’re in a management position, making important decisions usually occurs on a daily basis. Sometimes, though, even with extensive experience and knowledge, you may struggle in determining how toRead more

When it comes to content marketing, understanding different generations is the key to success. Learning how to market to Generation Z (the demographic cohort after Millennials) means speaking to them without speaking down to them. Although there is some dispute about what age group comprises Gen Z, the most commonly held opinion is that theRead more

You publish content to increase brand awareness and achieve higher conversions. Did you know fonts matter just as much as the content you publish? Quality content that engages your audience should always be a top priority. But if the appearance of your marketing content makes it difficult to read, you’ll end up losing your audience’sRead more

No doubt about it, search engine optimization (SEO) plays a key role in content marketing. Applying SEO tactics to your content marketing helps you secure higher search engine rankings. Having higher search engine rankings leads to greater brand awareness. It also helps you land a high-domain authority. And with a higher domain authority comes theRead more

Thinking about refreshing the branding strategy for your company? Before you head to the design table to create a new logo, it’s best to reflect on your reasons to rebrand your company.  Without a plan, going through the process of rebranding may be the worst business move you ever make. Done right, it could beRead more

97% of social advertisers say Facebook is the best social media for business platform (source). The social media platform has more than two billion active users, and three quarters of them access the site on a daily basis. Out of the 70% of social marketers who say Facebook is the most useful in achieving marketingRead more