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What if I told you there was a way to achieve higher conversions with your content marketing? Well, you can. It starts with data visualization and data storytelling. Any good story includes lots of visuals and detail. The more detail, the better. And when you enhance your text with visuals, you make the story easierRead more

Our last couple of blog posts have focused heavily on data visualization. We’ve already discussed the benefits of data visualization and data storytelling, as well as how to make smart business choices with data visualization techniques. For this blog post, we’re going to dive right in by exploring six data visualization software programs. Each ofRead more

When you use data visualization techniques, you make it possible to explore parts of your data you otherwise may have overlooked. Companies use data visualization techniques all the time to make informed business decisions. Because we know a thing or two about effective data visualization techniques and visual content, we figured we’d share a fewRead more

Data visualization, commonly referred to as visual storytelling, helps brands generate traffic and achieve higher conversions. No doubt about it, consumers have a high preference for visual content, which makes data viz and data storytelling essential elements to any content marketing strategy. Keep reading to learn more about the importance of data visualization, or checkRead more

Content marketing is a key component to business continuity. But even the most creative and compelling content must reach the right audience in the right way at the right time. This is why the success and ROI of your content depend on your content distribution strategy. This strategy will serve as one of the mostRead more

The term “microcontent” refers to short-form content that is usually intended for social media. Used properly, it serves as a high-value and potent form of content marketing. Microcontent also has the advantage of being easy and inexpensive to create and implement. Essentially, microcontent is short. It can stand alone by itself and still make senseRead more

Your website’s content plays an essential role in achieving your conversion objectives. Even content that doesn’t contribute directly toward sales will serve useful for leading potential customers through the conversion funnel. This is why getting the most value out of your content is crucial. Let’s take a look at a few ways to optimize yourRead more

A content distribution plan focused on search engine optimization and fresh content is key to building an online presence. This is why marketers routinely team up with copywriters to create fresh, relevant, and compelling text or video content. The higher the quality of the content, the more value it brings to the audience, which isRead more

You’ve probably heard of them before, but what are backlinks? You’re probably aware they are an essential element of high search engine rankings. However, do you know how they work and why they improve the value of your site? Let’s take a close look at backlinks. With a thorough understanding, it becomes possible to createRead more

As a site owner, you devote a great deal of time to finding ways to increase website traffic. To achieve this goal, search engine optimization (SEO) is of the utmost importance, as it helps you attain a high search engine ranking for your website. With a solid content distribution plan in place that focuses onRead more