What Are The Best Pay-Per-Click Platforms?

Pay-per-click is one of the best ways of running an online ad campaign for your business. It provides you with measurable results and is less expensive than most other forms of online marketing. So if pay-per-click advertising platforms can reach a wider audience, faster while being cheaper to run but which platform should you choose?  Most people only think about Google and Bing when it comes to PPC networks. However, as you are surely aware, those aren’t the only pay-per-click networks available.

Many companies have emerged on the market with their own platforms as a result of the massive expansion of sponsored media trends. With so many businesses vying for a piece of the pie, a slew of PPC networks have sprung up.

Here are the top Pay-Per-Click networks you need to know about in 2021.

• Google Ads

Because of the reach of advertising in the volume of queries done in the Google search engine and the enormous number of websites on the Google Display Network, Google Ads is the most popular ad network (GDN). Google’s search engine processes billions of searches every day.

“Google Advertising display ads appear on over two million websites and 650,000 apps,” according to Google, “so your ad can show up everywhere your audience is.” Remarketing, in-market audiences, similar audiences, and other types of targeting are available on the display network.

Age, gender, parenting status, and household income can all be targeted in search and display advertisements. Adding demographic targeting to advertising limits the number of people who can see them, but it makes the targeting more relevant.

• Microsoft Ads

Bing Ads is a great alternative to Google Ads if you’re having difficulties getting them to operate. Bing is a prominent search engine that receives millions of searches every day and is known for its similarities to Google.

Bing Adverts, which is in charge of ads on both the Bing and Yahoo search engines, is the second-largest network behind Google. When it comes to PPC campaigns, this is a good consideration. To boost traffic and ultimately conversions, good PPC ads demand a large number of clicks. You might as well not be conducting a campaign at all if you don’t have access to a large PPC network that can get your ad out there.

• Facebook Ads

Advertisers have just begun to make use of Facebook Ads, despite the fact that the network has been operating for quite some time. When compared to other networks, Facebook Ads give marketers access to a variety of unique targeting choices that aren’t found anyplace else. Instead of focusing on certain keywords, advertisers can delve deeper and target a person’s hobbies and preferences, which is not available on typical PPC networks.

Another advantage of Facebook Ads is that they are extremely difficult to block, which significantly increases their exposure. A simple adblocking plugin on other networks, such as Google, will remove the sponsored advertisements at the top of the search results.

• YouTube

YouTube has over 2 billion monthly logged-in viewers, making it a fantastic platform for advertisers to reach their target demographic. The Google Ads platform is used to create and manage campaigns, with YouTube Analytics in the YouTube account providing more in-depth information about the audience’s demographics and interaction.

• Linkedin Ads

Linkedin, a professional social networking network, has risen in prominence in recent years. With an audience of interested and educated people from all around the world, including company decision-makers and C-level executives, it’s not just for job seekers.

This is your best bet if you’re looking for a PPC platform to catch the attention of corporate decision-makers. Linkedin is a great place to start if you’re doing account-based marketing (ABM) campaigns or just trying to raise brand recognition for company service.

• AdRoll

One of the most well-known and extensive retargeting ad networks. AdRoll is artificial intelligence (AI)-a powered platform for converting infrequent visitors and retaining important repeat business. Ecommerce enterprises and those with a product to sell may be more interested in it. Although it isn’t a sponsored search platform per se, it is a great way to advertise your brand through cross-channel marketing.

Using AI to improve paid search campaigns by using native content advertising, email marketing, dynamic adverts on partner websites, and other clever remarketing techniques.

• AdBlade

AdBlade is a great option if you’re looking for a lesser-known PPC network. They not only have a user base of over 300 million, but they also allow advertisers to target premium national and local sites. It’s no surprise that AdBlade calls itself the most inventive content-style ad platform on the web, with a variety of ad formats that include both in and out of content ads.

AdBlade, which has been in business since 2008, now has hundreds of agencies, brands, and direct response advertisers relying on the company for traffic. If you’re tired of spending tens of dollars each click, AdBlade might be the solution you’ve been looking for. AdBlade is able to attract a specific type of user that enjoys reading by specializing in content advertising. AdBlade could be an excellent tool to assist in enhancing your exposure if your company already has a blog and relies significantly on advertising fresh content. With pricing starting as low as a few cents per click, this PPC network could help you achieve a significantly better return on your advertising dollar.