How To Get Your B2B Tech Company Better SEO Results – For Less Money
Are you a tech company that needs to get more visibility online? If so, read article post where we will cover the essentials of SEO for B2B. We’ll walk you through how to optimize your website in order to rank higher on Google and other search engines. You don’t need expensive consultants or outside expertise – just follow these simple steps!
Step One: Make Sure Your Site is Mobile Friendly
Make sure your site can be viewed on mobile devices. Google’s algorithms have indicated that it preferred sites with content optimized for viewing on smartphones and tablets, so make this a priority in order to rank higher. If you are using WordPress (or any other CMS system), use the responsive design template plugin or add CSS stylesheets that will adjust your website depending on the size of the browser window.
If you’re building a new website from scratch, make sure your developer has created an easy-to-read layout that looks good without scrolling. Try to avoid placing important navigation links at the bottom of pages as they will fall out of view when scrolled down below the fold. These are important considerations that will help you rank higher in Google search results pages and other indices.
Step Two: Optimize Your Homepage Title Tag
Your homepage title tag should be at least 60 characters long (ideally over 70) with the following keywords or keyword phrases: your company name, what customers can do on your site, and a slogan if available. You want to include those terms so that when people enter them into an engine like Google or Yahoo!, it’s reasonably likely they’ll find you as one of the first few search results – giving you instant visibility!
Step Three: Optimize Your Meta Description
Your meta description should be at least 160 characters long and is the blurb of content that appears in results pages (below your logo). It’s important to include keywords, a tagline or slogan if available, and company contact information. The goal here is to attract people who are conducting research on sites like Google for business leads – so make sure you’re standing out from other companies with similar products!
Step Four: Optimize the First 100 Words of Your Blog Posts
Every article should start off with an intro sentence about what it covers followed by one-two sentences summarizing its main points. You can also add numbers or bullet points as appropriate when providing specific steps or instructions for completing tasks via this medium.
Step Five: Optimize Your Headlines
All blog posts should have at least five headlines, each with a different keyword or phrase. Some examples are “How to Get Better SEO Results,” “Tips for Increasing Market Visibility Online,” and “Marketing Strategies.” You can even list your post’s headline as one of the first search engine results in Google – so make sure it’s relevant! For every new article you publish, be sure to include keywords that will help potential customers find your site without doing additional research elsewhere.
For a more hands-on b2b marketing strategy, give us a shout, and you’ll see why we’re among the top b2b marketing agencies in North America.
