All About Tiktok And Digital Marketing
As you scroll through your Instagram or Facebook social media feed, you may notice an increase in the number of short videos set to music. These videos are usually uploaded by celebrities, influencers, or even your friends. These videos also capture your attention as they are set to catchy tunes and can be funny.
These videos are from the famous TikTok video-making app. This software makes it easy for everyone to create a short video and set it to music. According to Forbes, “Users who can combine entertaining or insightful material in a 15-or 60-second video clip have the ability to see almost instant results, say many advertising agencies.”
Is TikTok Worth the Investment in Business Time and Effort?
So if marketers are already excelling in social media marketing, do we really need to spend our time and effort in TikTok? In short, yes, you may want to consider that.
What makes TikTok special is its ability to reach people at a level that we have yet to see in other ways. The more videos you watch, the more the app gets an idea of what you’re interested in watching.
Since TikTok videos are often short and humorous, it’s easy to watch a lot of videos in a short time. Forbes reports, “Part of the explanation for increasing investment is that viewers are now watching an average of 16 hours of online video every week, a 52% rise since 2018. And they still want more than that.
Since there are a lot of TikTok videos to watch, the app keeps gathering information about the various areas you’re interested in. This capability translates into the ability to target you, a member of the audience, in a sophisticated way.
How TikTok Is Advantageous for Business Owners
There are a variety of different ways that using TikTok videos for digital marketing might be beneficial to the marketing world. However, this approach is obviously more favorable to some sectors and goods than others. Beauty and health business owners, for example, might create a makeup tutorial or view a workout system that would be simpler than a publisher to create a video for a book.
Business owners should also research how TikTok is successfully used by influencers with a broad follow-up. Marketers may concentrate on who makes videos for their ideal target market and use TikTok ‘s built-in data to evaluate the performance of the video.
Let’s assume , for example, that you don’t want to make a video for a fitness device, but you’d like a fitness guru with a lot of followers to produce a video that demonstrates how the fitness device is used. Analysts could then analyze the data produced by the TikTok video.
In addition, the reserved advertisements on this website are another benefit to the usage of TikTok. TikTok says, “Reserved ads are a form of campaign that you can book as part of a TikTokAdvertising.com managed service.”
How Can Brands & Marketers Make the Most of TikTok?
In reality, using TikTok for marketing is a lot simpler than you would expect. There are currently three main choices for brands looking to use TikTok for promotion:
- Build your own channel of brands and upload videos that are important to your company
- Using influencers to open the content to a far wider (but well-targeted) audience.
- Pay to advertise using TikTok ‘s latest campaign options