Are All Lead Generation Companies Scams?
Today we’re going to tell you the truth about lead generation services around the world. You see, there are a lot of these “Lead Generation Services” out there, but have you ever wondered what they’re really offering? Why do a number of them offer similar packages with different prices? Have they got some secret sauce that makes their agency better than your own website right now?
That’s an important question to be asking when considering which lead generation company to choose. There are literally hundreds of companies that claim they can help you generate high-quality leads using online methods and enriching campaigns for all your needs, but sadly, most do not deliver on their promise.
You’ve probably given out your contact information online to learn more about a job position, for example. Normally, this is OK. However, you may be seeking one thing and end up receiving something else, such as calls about items you never requested or sought.
Lead generators are businesses that collect and sell your contact information to marketers who then use it to advertise their own products and services. While some lead generators are transparent about what they do with your information, others use it to deceive you into revealing it for their own gain – regardless of what you asked for.
Lead Generation Is Susceptible To Fraud
The third stage of the marketing funnel leads. Prospects have been qualified as leads, and are now ready to be converted into customers. Landing pages, forms, and lead lists are some of the tactics used to collect leads. While these lead-generating strategies are intended to gather qualified potential clients, they are subject to ad fraud.
Assume you have a landing page that asks visitors to complete a form that includes their name and email address. It may surprise you to learn that humans aren’t the only ones that can fill out forms.
Internet bots are advancing to the point where they can fill out forms, leading advertisers to believe they’ve discovered a fresh lead. Ad fraud can deceive you, and bogus impressions can skew your data, leading you to believe you’re getting more leads than you are.
Ad fraud has a low-risk, high-reward potential for fraudsters, and the problem is just growing worse. This is where an anti-ad fraud solution comes in handy.
What Can an Ad Fraud Solution Do for You?
False leads result in wasted time and money spent attempting to obtain the false lead. You may reduce fraud with the help of an ad fraud solution and spend more time generating authentic leads to sell to your clients.
Assume you’re selling a lead list with stolen identities and email addresses. If someone on that list did not provide their consent to be contacted, not only does your client have a TCPA violation on their hands, but so do you!
Ad fraud solutions that focus on the user rather than the ad can help you stay TCPA compliant. You know the lead is authentic because you evaluated the user, so there’s no chance you’ll be contacting those pesky bots or obtaining scraped contact information again.